How Not to Disintermediate

With traditional media on the rocks, there are lots of opportunities for companies and organisations to  disintermediate: to project themselves directly to the public. Indeed, in some ways, this is the future. But here’s how not to do it: to put a guy from the PR department in front of one of the senior folks …

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The Blogosphere’s Soul Has a Buyer

The blogosphere is reaching its moment of truth sooner than one might have expected — in the form of a website that offers a marketplace for bloggers willing to write about a product in return for money. What’s revealing is the discussion that follows news about PayPerPost.com on TechCrunch — comments that not only bring …

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