Astroturfers Revisited

Good piece (video) by Jon Ronson about astroturfing: Esc and Ctrl: Jon Ronson investigates astroturfing – video In the second part of Jon Ronson’s series about the struggle for control of the internet, he looks at online astroturfing – when unpopular institutions post fake blogs to seem more favourable. He meets the former vice president …

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“How’s the Review Going?” Spam

At a conference I have been attending I was asked to explain to PR folk there what journalists want. Apparently, by the time my session came around, the PR folk had been put off by several previous journalists who had presumably used clear language to express what they want because most didn’t turn up. Wisely, since …

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Pumping Stock, Spam and the Criminal Underworld

If you ever feel the urge to trade on a spam stock tip, I offer this unsolved whodunnit as a cautionary tale. If you’ve been getting an extra dumpster of spam in your inbox lately, it’s probably because of a little known company called Cana Petroleum. If you open the email in question (and I’ve …

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PR Pushes TiddlyWikis

An interesting development, according to Netimperative – The UK PR industry gets online trade body: Public Relations Online (PRO), a new UK forum designed to promote the role of the Internet in the PR industry, has launched this week. The forum aims to educate the PR industry about the technologies and techniques needed to respond …

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How (Not) To Pitch A Blogger

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive …

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Knowledge Management, Corporate Blogging, and Scobleizer

This week I wrote a couple of pieces on Knowledge Management for the Far Eastern Economic Review — a sort of overview of KM for the layman, and a column on corporate blogging, centred around Robert Scoble. (Both are subscription only, I’m afraid. The WSJ version of the column will appear here next week.) Here’s …

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Toshiba Asia’s PR

Take pity on us journalists. I tried to reach Toshiba’s PR handlers in Asia this morning. It’s not easy. Their Japanese site has a webpage which contains press releases but none of those releases contained contact numbers, names or emails. (How are we expected to ask follow up questions if there’s no contact number? A press release …

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