Tag Archives: promotional tool

Heinz Meanz Blogz

Here’s how not to use the blog as a promotional tool: New Media Age reports that Heinz is launching its first ad campaign for baked beans in ten years this week. The campaign, aiming to “reinvigorate the brand with a newer, healthier image” revolves around an “energy-packed ‘Superbean’ character who will have his own blog… Read More »

Branded Blogging – The Next Big Thing?

I spotted this a bit late, but thought it was worth throwing out there. As you know, I’m a big fan of blogging, and while it’s not always easy to convince those higher up the food chain of their merits, blogs and RSS feeds are part of the future and the sooner we embrace it… Read More »