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Heinz Meanz Blogz

Here’s how not to use the blog as a promotional tool: New Media Age reports that Heinz is launching its first ad campaign for baked beans in ten years this week. The campaign, aiming to “reinvigorate the brand with a newer, healthier image” revolves around an “energy-packed ‘Superbean’ character who will have his own blog on a specially created microsite”, heinzbeanz.com. Apart from promoting the, er, nutritional value of baked beans, Heinz is also, gasp, “swapping the plural ‘s’ in the Heinz Baked Beans brand for a ‘z’, integrating the famous ‘Beanz Meanz Heinz’ slogan into its first can redesign in Heinz’s 135-year history.” SoContinue readingHeinz Meanz Blogz

Branded Blogging – The Next Big Thing?

I spotted this a bit late, but thought it was worth throwing out there. As you know, I’m a big fan of blogging, and while it’s not always easy to convince those higher up the food chain of their merits, blogs and RSS feeds are part of the future and the sooner we embrace it the better it will be for everyone. For an example of how mainstream they are becoming: I read on the blog of one of Jupiter Research’s analysts, Joe Wilcox (most Jupiter analysts have their own blogs, it seems, and they are quite prolific, in itself an interesting reflection of howContinue readingBranded Blogging – The Next Big Thing?

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