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The Publisher Audience

By Robin Lubbock For years I’ve been meaning to write this post, but it seemed so obvious that I kept neglecting to write this thought down. I am the publisher. You are the publisher. Anyone with a screen is the publisher. That changes everything. It moves institutions that are publishers on paper or on the air one step further away from the audience. It means newspapers and broadcasters have to find ways to market their wares to the new publishers. Let me say that again with a little more detail. In the old days newspapers and broadcasters made selections from a wide range of competingContinue readingThe Publisher Audience

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