Tag Archives: Personalization

Claria Goes Into Search

Claria, formerly Gator and allegedly the brief focus of Microsoft interest, has announced it is working on a new search engine technology which “goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web”. I don’t claim to… Read More »

ZeroDegrees Responds

Further to my ZeroDegrees debacle, in which I succeeded in spamming 2,000 people in my contact book with barely a click, here’s a response from ZeroDegrees‘ Jas Dhillon, CEO and president of the company, and Mark Jeffrey, VP of Product, to my questions. I’ve edited a little for length. How is it that even experienced… Read More »