Things are never so weird they can’t get weirder. Techdirt posts on a legal firm’s corporate song “Everyone’s a Winner at Nixon Peabody” which really has to be heard to be believed. I don’t guarantee it’s a pleasant experience, but it’s the only way to know just how low companies can go to get their staff feeling good about themselves.
But I frankly had no idea how many of these things there are out there. Techdirt links to a sadly now obsolete list of the best from ZDNet. And there’s hardly a big company that doesn’t seem to have one. Some companies trumpet them loudly to the world, with songs, lyrics, videos and sheet music (it would have to be a quiet weekend for someone to get out the Wurlitzer and start playing corporate songs, I suspect.)
Here’s one from Henkel (“And the story of success/Is based on more instead of less”). This was in 2005 named the best corporate song in the world by the Stevie Awards. (I can’t believe I missed that; I’ve not been following the Stevies as closely as I should.) The press release accompanying this dizzying victory quotes Ernst Primosch, Vice President Corporate Communications of the Henkel Group as saying “This confirms once more that we are on the right path with our ‘One! Henkel’ strategy.” It does, Ernst, it does.
So how do you go about writing and recording your own corporate song? Well, RedBalloon Days, an Australian website is offering a day in the studio for A$6,600 along with professional musicians and writers (you can only imagine what these pros must be thinking about their careers as they try to come up with words to rhyme with Peabody or Henkel.)
Of course, it can backfire. Shell wrote a corporate song that was so bad it was awarded “Company Song So Awful I Was Positive It Was a Spoof” by my BBC Business Daily commentator colleague Lucy Kellaway. She kept a copy of it here (yes, it is to the tune of “We Are the World”.) Lyrics here:
WE ARE THE BEST
WE ARE ALL WINNERS
WE ARE THE ONE’S WHO HAVE MADE THE CHANGE
WE’VE GROWN THE BUSINESS
You gotta love it. But not everyone does. Greenpeace’s blog said the song had become a laughing stock as it was emailed around the world. And Nixon Peabody seem none too happy their song has found its way into the public domain: They have apparently pulled the YouTube version and are apparently trying to get the MP3 file removed from Abovethelaw.com, where it was originally outed.
Which is a shame. This sort of thing, painful as it is, needs to be heard.