Tag Archives: Nielsen ratings

News: Internet Gets Older, So To Speak

 The old ‘uns are getting online. Nielsen//NetRatings reports (PDF file) that senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year in October 2003.   Nielsen//NetRatings also found that in addition to outpacing senior males in audience growth, the rise in usage by female seniors was… Read More »

News: Confusion

 I kinda liked this correction from online survey/ratings firm Nielsen//NetRatings: In today’s report from Nielsen//NetRatings, we inaccurately reported the brand Blunt Truth as an educational resource for marijuana. Blunt Truth is an online game site and is the second most popular site for teens aged 12-17. We apologize for this inaccuracy and any confusion this… Read More »