Podcasting is big. Well, not as big as paying bills online, but almost as big as blogs. According to Nielsen//NetRatings (PDF file), 6.6 percent of the U.S. adult online population are downloading audio podcasts. That’s more than 9 million people. But in case you get all excited about that, compare it with viewing and paying bills… Read More »
The folks at Nielsen//NetRatings have released their latest Global NetView Analysis (PDF only) which shows, as they put it, that ‘the majority of usage growth has come from increased frequency of access or user session growth. Australia, France, Hong Kong and Italy saw double-digit growth in the number of monthly user sessions (see Table 2).… Read More »
Here’s some more interesting end-of-year stuff from Nielsen//NetRatings: a report issued today (PDF file) says that three out of every four home and work Internet users access the Internet using a non-browser based Internet application, particularly media players, instant messengers and file sharing applications. “With 76 percent of Web surfers using Internet applications, functionality has… Read More »
I think we might have said this last year (and the year before) but this holiday appears to have been the Big One for spending online. According to a report by Goldman Sachs, Harris Interactive and Nielsen//NetRatings (‘the eSpending Report’) the total amount spent online was $15.8 billion, up a whopping 37% from 2002. (They… Read More »
The old ‘uns are getting online. Nielsen//NetRatings reports (PDF file) that senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year in October 2003. Nielsen//NetRatings also found that in addition to outpacing senior males in audience growth, the rise in usage by female seniors was… Read More »