Tag Archives: MySpace

Web 2.0 Ain’t About the Technology

Scoble makes some good points in a blog posting about why Microsoft, and more specifically his old boss Steve Ballmer, doesn’t get Web 2.0. I don’t agree with everything Robert says, but he has an understanding of this era of the web born of living and working in its eye the past seven years:

“There can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years. That’s for sure,” Ballmer said.

When I worked at Microsoft I heard this over and over and over again from various engineers and program managers who STILL haven’t competed effectively with WordPress, Flickr, Skype, YouTube, or any of the other things over the years I’ve heard this “we can build that in a few weeks” kind of arrogant attitude attached to.

Why aren’t they succeeding? Because eBay is NOT about the technology. It’s about the community and unless you have something that’ll convince the buyers and sellers all to switch all at one moment you’ll never be able to take eBay’s market away. Translation: it’s too late and eBay has huge defensibility around its business because people won’t move away from it even if you demonstrate 5x better technology.

I think Scoble fuses two different phenomena here, but the point is a valid one. But a marketplace is not quite the same as a community. eBay is not really about the community, it’s about the marketplace. As anyone who has tried to move a physical market — a wet market, say — from one location to another has found, it’s not easy. eBay (and Amazon) are about first mover advantage. If you want to sell or buy something, you go to the place most likely to sell it.

Facebook et al are different. They’re definitely about community. But community is maybe the wrong word, because it carries with it connotations of permanence that don’t really exist. MySpace, Facebook etc may still be as big in a few years’ time, but somehow I doubt it. They’re social spaces that open and close like real spaces — less communities, more campsites. Campsites may be there for years, but the structures are impermanent and can, one day, move or disperse.

I agree with Robert, too, that people who use these services ain’t just kids. That’s the most interesting thing about Facebook, in my view: the Skype-like opening up to less techie, older users because of the untechie attractions of being able to find and communicate with acquaintances and ex-colleagues with whom they share loose ties.

Social networking has broken out of its narrow confines, and this has huge implications. But we should be careful before we assume that this will evolve in the same way social networking has evolved for the geek community: these new users won’t stick around for ever adding apps of less and less consequence and communicating with all their buddies via Facebook.

Eventually, everyone finds everyone they need to find on Facebook and bores of the services designed to keep them there. Then they’ll want to export the address book and the creative capital they’ve invested in Facebook and move it someplace else. If they are blocked from doing that, their interest in such tools will quickly wane. We geeks are happy to populate new social networks by repeating all the data entry necessary to make the sites worthwhile, but non-tech users will be less patient (or actually have lives offline.) For them it’s about the people; the apps are just a pleasant distraction.

Then there’s the money. Robert is right: Facebook is an advertiser’s dream. But it has yet to be proven that Facebook users (and we’re talking non-tech users here) are going to tolerate too much intrusiveness. Gmail has scared a lot of non-tech users away, based on anecdotal evidence, because of its intrusive ads. I think Facebook will similarly scare people away if it mines that user data too deeply.

This all said, it is a puzzle as to why Microsoft has ignored this new world. All its tools beg for greater interactivity and sharing, but why is it I use Microsoft only when I’m typing this (the free Windows Live Writer), or when I’m writing a Word document, or emailing it to someone? If I want to discuss the document, or collaborate on a spreadsheet, I turn to Google Docs. Nowhere does Microsoft try to make that process easier or more social. Think of all the opportunities missed in those simple actions.

Steve Ballmer still doesn’t understand social networking « Scobleizer

The Source of the Malware Scourge

Despite appearances, the U.S. is still the most popular place for the bad guys to place their malware code.

StopBadware.org has listed those Internet Service Providers that wittingly or unwittingly host “badware” — an umbrella term for any kind of software that insidiously installs itself on your computer. What’s interesting is that while there is one China company on the list, by far the biggest culprit is one iPowerWeb Inc, based in Phoenix, Arizona, which has more than 10,000 infected sites on their servers. (By comparison, then next biggest culprit has a quarter that.)

Badware is usually installed on a site without the owner’s knowledge, either by exploiting holes in the software that delivers content to the site or hacking into the site by guessing the owner’s password or making use of a hole in the server software. Victims would unwittingly download the badware by either visiting the website in question or be directed there from other websites which had been infected. Here’s a case of a fake MySpace page which lures victims to an iPowerWeb-hosted site where users give up their MySpace password. Interesting detail on how these work is here.

iPowerWeb appear to have a long history of attracting accusations that it doesn’t take this kind of thing seriously. Examples are here, here and here (from two years ago). So far there’s no press statement from iPowerWeb on its website; I’ve requested comment.

The sad thing here is that when Google and organisations like StopBadware find these hacked sites the sites are flagged and removed from Google searches, or else prefaced by a warning page. While this makes sense, it causes mayhem for the owners of these sites who are either not technically savvy enough to resolve the problem, or find themselves in limbo while their site is removed from the list after they’ve cleaned it up. A recent discussion of the problem on the stopbadware Google Group is here. (StopBadware says it will respond to appeals within 10 days and says the time is closer to two.)

One can only imagine the scale of the mess caused by all this. Hosting companies need to be smarter about monitoring this problem they’ll face declining custom or lawsuits.

Murdoch’s Search Engine

It’s interesting to see how Rupert Murdoch has come around to the Internet, although it does have something of the feel of the late 1990s to it: Bloomberg.com reports that

News Corp., the fourth-largest media company, is in talks to buy a controlling interest in an Internet search engine as the company seeks to build advertising sales on the Web.

The investment would be in “what we think is a wonderful search engine,” News Corp. Chief Executive Rupert Murdoch, 74, said yesterday on a conference call with analysts after the company announced earnings. Murdoch said the price will be  “insignificant’” and declined to identify the business.

This is part of a $2 billion push in into the Internet, which seems to centre on plans for

a site featuring a search engine and links to Web pages focusing on News Corp.’s movie, television and sports businesses, Murdoch said. “We already have the assets to be a dominant player on the Web,” Murdoch said.

That sounds horribly like a portal of old, to me. I do hope Murdoch gets the Internet, and isn’t just grabbing it.

News Corp., Bloomberg says, has bought Intermix Media Inc. for $580 million, owner of the Web sites Flowgo.Com and My Space.com, and has also recently purchased Australian real estate Web site Real Estate.com.au for $92 million, and Scout Media Inc., a Seattle-based owner of 200 sports Web sits and 47 magazines for about $60 million.