The Bluetooth Gun

Bluetooth in the line of fire? New Scientist reports of a police gun invention that when fired will automatically send its position to fellow officers who can then, presumably, provide backup. The idea is that when a police officer is holding his gun correctly — both hands on the weapon — he or she can’t easily reach …

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Markets May Be Conversations, But Weird Ones

My conversations with some quite senior PR people are often somewhat bizarre: stilted, me trying not to sound like I’m the ghost in their machine, the castle-wall destroyer, them so defensive about their product and brand they could easily be replaced by robots. Cluetrain Manifesto should be required reading for these guys. Or at least …

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How To Plug PR Black Holes, Or Steal A Rival’s Customers

Why have I become a Nokia Care Center? Because I wrote a nasty blog post about them a year ago, that’s why. In October 2004 I was not happy with the response of my local Nokia centre, which seemed very cavalier and, well, careless about the data saved on a customer’s phone. Basically, there was …

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The Poor Get Their Motorolas

I’m intrigued by this program to offer cheap handsets for the poor (from The Register), but I have my doubts. The Register says Motorola has been selected by the GSM Association (GSMA) to supply the handsets for its programme to provide mobile telephony to people in developing countries. Motorola will commence delivery of these phones in …

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How (Not) To Pitch A Blogger

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive …

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Logitech, the Bluetooth Hubster

I’m still playing with mine, but on the surface Logitech look like they may be the first to fashion a real Bluetooth hub for the PC. The problem has been to develop a dongle, or some other widget, that can easily turn a non-Bluetooth PC into one that can easily recognise and deal with other …

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