Tag Archives: Mobile Payment

Getting Paid for Doing Bad Things (12″ version)

This is the extended version of my earlier blog post. The BBC finally ran my commentary so for those of you who want more info, here it is:

Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it works, and it made me realise that the early dreams of a blogging utopia on the web are pretty much dead.

Here’s how this kind of product placement works. On the Internet Google is like a benevolent dictator: it creates great stuff we love, and with which most of the net wouldn’t work. But it also wields great power–at least if you’re someone trying to make money off the web. Because if you don’t show up in Google’s search results, then you’re nobody. It’s the equivalent of exile, or solitary confinement, or something.

A lot of money is spent, therefore, in gaming your website’s position in Google’s rankings. But you have to be careful. Google also spends a lot of money tweaking its algorithms so that the search results you get are not gamed. Threat of exile is usually enough to keep most web players in line.

But because Google doesn’t issue a set of rules, and doesn’t explain why it exiles web sites, the gray area is big. And this is where the money is made.

One of the mini industries is something called link building. Google reckons a site with lots of links to it is a popular site, so it scores highly. So if you can get lots of sites to link to yours, you’re high up in the results.

Now it just so happens that some of the pages on my modest decade-old blog score quite highly here. So I suppose it was inevitable that link building companies would seek me out.

A British company, for example, called More Digital offered me a fixed upfront annual fee for a “small text-based ad” on my website. As intriguing was the blurb at the bottom of the email:

You must not disclose, copy, distribute or take any action in reliance on this e-mail or any attachments. Views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of More Digital.

Clearly these guys mean business, I thought, so I wrote back to Alicia Ross. She was excited to hear from me, and offered two options: one was a simple link in my collection of recommended web sites. The idea would be that I would include a link to their client’s website–whoever it was–alongside my real recommendations.

The other was “one page simple text”:

The advert will be text, not a visual banner It will appear in the content, and only on a single page of your website. Our writers will provide you with a copy that will fit naturally into your existing content.

(I think she means “copy” rather than “a copy”). For this I would earn $200 a year per ad if the client was a poker, casino or bingo site;

Now in Internet terms this is big money. It would take me a month or so to make that kind of dosh on simple Google ads on my website. Now they’re talking about one simple text link and I get the cash in two days!

But hang on a minute. There’s that ethics thing in the back of my mind. I have to listen to it a second.

The first one I’m not crazy about: What’s the point of a collection of recommended links if I don’t actually recommend them myself?

But the second one took some getting my head around. I couldn’t figure out what she had in mind, so I asked her. And this is when I started to get really depressed.

Basically what they’re after is me inserting a sentence into an existing blog post that links to their client. These guys are not interested in a new post. That would take time to rise up through the ranks of Google; they want to tap into my micro-Google fame. And remember this is not an ad. It’s a plug. It’s product placement. In a piece that is supposed to otherwise be straight, authentic and, well, me. I like to think that’s why it has Google juice.

By the time I got back to Alicia the offer was off the table as all the spots had been picked up. Clearly this is a well-oiled business. But then I got another, from a different company. Mayra Alessi was contacting me on behalf of a U.S. company selling identity theft protection, which she wanted me to link to in a piece I wrote two years ago about a privacy problem with Facebook. For $30 a month.

Mayra, if it was she, proposed I add a sentence at the end of a paragraph on how Facebook needs to fix the way they handle friendshipt requests as follows:

Mistakes like these from Facebook, make us more and more vulnerable to identity theft, that is why it is important to understanding identity theft in the USA.

Clearly Mayra hasn’t made her way in the world based on her copyediting, grammar or punctuation skills.  And the irony hasn’t escaped me of a company peddling identity theft protection is at best unaware that companies operating in its name are paying websites to mislead their readers, and Google.

What’s wrong with all this? Well, I guess the first thing is the seediness. A company is basically hiring another company to fiddle its rankings on Google–instead of just producing the kind of kick-ass content that it should be building it leeches off my kick-ass content.

And it’s not just seedy, it’s illegal. Well, as far as Google is concerned. Only the other day someone complained on a Google forum after getting his sites bumped off Google’s index. The reason, he suspects, is that he took $75 from one of the companies that contacted me for linking to a site about bikes. And these companies must know that. I guess that’s why the fees seem quite high for the chicken feed that niche blogs like ours are used to earning.

The point is, that the companies apparently funding this kind of activity–those whose websites benefit from the link love–are not necessarily sleazy gambling sites. I was invited to link to were an Internet security company. Among companies willing to pay me $150 for a link are, according to one of these link building outfits trying to get me aboard, are those selling mobile phones, mobile phones, health and fitness, travel, hotels, fashion, Internet services, insurance, online education and, somewhat incongruously, recycling companies.

To me this is all the more sleazy because these are real companies with offices in the UK and US and they’re clearly proud of what they do. We’re not talking Ukrainian spammers here. But their impact, in a way, is worse, because with every mercenary link sold they devalue the web. I’ve been doing a blog for nearly 10 years now, and the only thing that might make my content valuable is that it’s authentic. It’s me. If I say I like something, I’m answerable for that. Not that people drop by to berate me much, but the principle is exactly the same as a journalistic one: Your byline is your bond.

All in all, a tawdry example of where the blogosphere has gone wrong, I reckon. Keep your money. I’d rather keep the high ground.

The Big Boys’ Mea Culpas

I find it interesting that companies can get things so wrong. News Corp just sold off Myspace for a fraction of its original price today, effectively admitting it didn’t get social media.

Microsoft famously came late to the table with the Internet, and then has been late to more or less every party since. It’s now come out with Microsoft 365, an awful name for a product that is basically an admission that Google Docs is good enough for most people, and that Microsoft Office is largely toast (an incorrect assumption, I reckon; I still can’t do without it.)

Then we have Google. Google has made a surprising number of missteps: Buzz, Wave (dumping it as much as hyping it, in my view.) Now, with the launch of Google+, they’re also acknowledging that they got the Web wrong: Instead of seeing it as a network, they saw it as a library. This from AllThingsD’s Liz Gannes, who asked Vic Gundotra why he and Bradley Horowitz had spent so much of the launch self-flagellating about why Google was so late to the social media dance:

Google Opens Up About Social Ambitions on Google+ Launch Day – Liz Gannes – Social – AllThingsD: “Gundotra: It’s just sincere. I don’t think it’s anything more than that. We do have a mission that we’ve been working on for a long time: organizing the world’s information and making it universally accessible and available. And when you look at the web today it’s obvious it’s not just about pages, it’s about people. It’s not just about information, it’s about what individuals are doing. So I think we have to do that in a coherent way. We think there’s just tremendous room to do great stuff.”

Well put: Google really didn’t get the the web. And probably still doesn’t; one might argue that the algorithms they use to rank pages are having to be constantly updated because they don’t really reflect the dynamic nature of most web pages these days. I am not sure what I mean by that so I’ll leave it for now.

Finally, what might one ask about Apple? Where have they gone wrong? MobileMe is a pretty small misstep. Quibbles with OSX are relatively small: I get the sense that a lot of the things wrong with the OS aren’t because they keep tweaking things (the usual complaint from Windows users) but that there’s a stubbornness about not changing things: A weak file explorer (Finder), an inability to resize windows except from one corner, a confusing division of function between dock icons, menu bar icons, menu bar menus, in-window menus etc etc…

But apart from those gripes with the Mac OS, you gotta hand it to Apple. No big mea culpas, at least in the past decade.

Getting Paid for Doing Bad Things

I have recently received half a dozen offers of placing links in my blogs to reputable companies’ websites.

Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it’s done, and it made me realise that the early dreams of a blogging utopia on the web are pretty much dead.

Here’s how this kind of product placement works. If I can persuade you to link to my product page in your blog, then my product will appear more popular and rise up Google’s search results accordingly. Simple.

An ad wouldn’t work. Google would see it was an ad and discount it. So one increasingly popular approach is for you to pay me to include a link in my blog. I mean, right in it: not as a link, or a ‘sponsored by’, but as a sentence, embedded, as it were, inside my copy.

I had some problem getting my head around this, so I’ll walk you through it. I add a sentence into my blog, and then turn one of the words in it into a link to the company’s website. For my trouble I get $150. The company, if it gets enough people like me to do this, will see their web site rise up through the Google ranks.

This is what the Internet, and blogs, have become. A somewhat seedy enterprise where companies–and we’re talking reputable companies here–hire ad companies to hunt out people like me with blogs that are sufficiently popular, and vaguely related to their line of business, to insert a sentence and a link.

If you’re not sure what’s wrong with this, I’ll tell you.

First off, it’s dodgy. If Google finds out about it it will not only discount the link in its calculations, but ban the website–my blog, in other words–from its index. Google doesn’t like any kind of mischief like this because it corrupts their search.

That’s why a) the blog needs to look vaguely related and b) it can’t just be any old sentence that includes the link. Google’s computers are sharp enough to spot nonsense.

That’s why kosher links are so valuable, and why there’s business in trying to persuade bloggers like me to break Google’s rules. If I get banned, my dreams of a profitable web business are gone. For the company and ad firm: nothing.

Second, it’s dodgy. It works on the assumption that all blog content is basically hack work and the people who write it are for sale. I think that’s why I loathe it so much. It clearly works: When I got back to one company that approached me, I was told the client’s request book had already been filled.

With every mercenary link sold they devalue the web.The only thing that might make my content valuable is that it’s authentic. It’s me. If I say I like something, I’m answerable for that. Not that people drop by to berate me much, but the principle is exactly the same as a journalistic one: Your byline is your bond and not a checkbook.

2011: Year of The Media App

This is my weekly Loose Wire Service column.

By Jeremy Wagstaff

I predict this year that we’ll settle on a way to make people pay for stuff they so far have proven reluctant to pay for—namely information. This won’t be done by pay walls, exactly, but by what we’re now calling apps. Apps are applications that people seem very willing to pay for when they’re doing it from a device that isn’t a desktop computer.

So people are buying these things because what’s a buck when you know you can get to hurl Angry Birds onto flimsy structures sheltering evil pigs on your device in a couple of seconds? Or listen to Yesterday on your iPod Touch a few seconds after buying it?

Compare this with the laborious process of signing up for an online subscription, or having to download, install and pay for some software and then have to enter a serial number longer than most emails you’ve written.

Others are now trying this route. Google has the Android Marketplace, which lets you do more or less the same thing. In fact, it’s even easier—you don’t get prompted for your password when you buy something. And now they’re trying something on your computer: their own browser, Chrome, now have apps which you can buy or get for free. (Google’s own operating system, Chrome OS, will revolve around these apps.)

In fact these aren’t really anything new—they’re what we might call web-services which are accessible via a website, rather than by downloading software. But by packaging them up as apps Google make it easier for us to get at them and, crucially, break down our resistance to buying something online.

This is how we’ll pay for news in the future. Smart companies like The Economist will give the print edition away free with the iPad version, or vice versa, since we’ll start resisting the idea that we have to pay twice for the same information, whether it’s all glitzy and interactive or not. We will expect to be rewarded for paying for something we know we can get from somewhere else if we tried hard enough. If you’re a news organization use whatever lure you can think of to get the reader back into the paying habit again.

This is the point of the payment process. It has to be easier than getting the information/music/entertainment/book through another means. If I find a book for my Kindle ereader on Amazon I’ll check to see whether there’s a cheaper version—which there quite often is. If it’s under ten bucks I’ll buy it. If not, I’ll read the reviews below to see whether there is a free version somewhere—which is sometimes possible. If there isn’t, I’ll check out Google books to see whether the chapters I’m interested in are there.

OK, I’m a cheapskate. But my thinking is basically this: $10 is my threshold for an eBook. It might be more if I got access to a physical version, or was able to clip bits from it and store it somewhere else. But I’m not, so I won’t pay more than that. Moreover, I don’t want to be the mug who pays for something others get for free.

Everyone else has their own logic, but they’re probably not dissimilar to mine. We pay for things if we think the price is right for the convenience, and if we think that we’re not being suckered—which means that other people aren’t shelling out for it.

This is basically micropayments. It’s what we’d been hoping would happen for some time, and it took Apple’s megalomania and micromanagement to get us there. Now we’re nearly there, but we could still mess up. Some newspapers try to charge us for single articles, for example, misunderstanding that micropayment doesn’t mean microproduct. I don’t want to pay every time I visit your site: I want to pay for something that gets me seamless access to your product.

In other words, we’re paying for not having to pay (or register, or download, or enter codes, or any of that kind of nonsense.) This is why the term pay wall is so revealing—and why it’s doomed as a concept. We’re not buying information with our iPhone or Android app, we’re buying frictionless access to something—an icon on our display that may be a shortcut to a web page, or open an application,  we don’t care. All we care about is that it gets us to where we want to go, when we want to go there.

We’ve some ways to go before this works well. I can’t stand the idea that my Kindle book doesn’t belong to me in the way a real book does, and I refuse to buy any music that I can’t move around as I wish. I succumbed to buying some apps for an iPad I borrowed but Steve Jobs will rue the day if I can’t easily move them onto another iDevice if I ever end up getting one.

But the good thing is that we’ve found a way to make this palatable to people, and I am optimistic that the media, booksellers, music sellers and web developers can turn this into revenue streams that keep them going.

Podcast: Google’s China War, and Apple’s Eye Popper?

This podcast is from my weekly slot on Radio Australia Today with Phil Kafcaloudes and Adelaine Ng:

  • The Google/China spat. How bad were the cyberattacks? 
  • Speculation about Apple’s next move: could we soon be controlling our computers with our eyes?

To listen to the podcast, click on the button below. To subscribe, click here.

Loose  Wireless 100115

I appear on Radio Australia Today every Friday at about 9.15 am Singapore time (that’s 0.15 GMT/UTC.) There’s a live stream of the broadcast here, or find out your local frequencies here.

Google Suggest: Your Company + Scam

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I find that the auto suggestions feature from Google Suggest in the Firefox search box very useful. But perhaps not in the way it was intended.

Google Suggest works via algorithms that “use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers.” In other words,  type one word and Google will tell you the next word most likely to be typed after it. Type “dimitar” and the most likely second word will be “berbatov” (this may not been a lot to non-soccer fans, but trust me, the two words go together like rock and roll for the rest of us):

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This can be useful, or at least revealing.

For example, I received one of those awful pieces of spam from Tagged.com that give the whole social networking thing a bad name:

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Click on the “Click here to block all emails from Tagged Inc., 110 Pacific Mall Box #117, San Francisco, CA. 94111” and you’re taken to a page where you’re asked to sign in or sign up. A sure sign of a scam if ever there was one; what happened to opting out a la CANSPAM?

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So I figured I should Google these clowns and see what’s being said about them. Type their name into the Firefox search box, and then hit the space bar, and this was what Google offered me as the most popular search terms:

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Having your product name coupled with “spam” and “scam” in its top three searches can’t be good.

Needless to say, tagged.com is a scam, at least in the way it tries to hoodwink users into signing up and signing up their friends. Here’s how the excellent and resourceful Amit Agarwal recommends you get rid of it from your inbox. It’s a shame that so many apparently good names are involved in something so blatantly anti-social and spammy. At what point do these people feel they’ve lost the game and allow corners to be cut? One of the founders even spoke at last year’s Authentication and Online Trust Summit for crying out loud.

The bigger issue is how to stop these sites from damaging social networking further. But that’s for another day. For now, using Google Suggest is a good quick way to know whether you’re on a hiding to nothing if you even click on a link in one of these emails. Take another scam networking site I’ve written about recently, Yaari. Its Google Suggest juice comes out looking similarly dodgy:

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Compare that with something a bit more bona fide, like LinkedIn:

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While this is a useful tool for us, I’m guessing that the companies involved are going to be hiring some drones to try to massage these results so they don’t look quite so  bad.

Google’s Sleazy (and Broken) Updater

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Sorry to see that Google is going the sleazy route that Microsoft and Apple have ploughed before, namely trying to hoodwink and browbeat users into installing and automatically updating software they don’t want via an installer.

Try to download Google Earth now, for example, and you’ll be directed to the Google Updater, which will try to persuade you to install software you didn’t ask for. (A great write-up of all this is at the Google Operating System blog.)

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On top of the inconvenience and sleaze of all this, I was irritated to find that the Updater doesn’t actually work: Not only that, but the help pages don’t help, and there’s no direct link to the original files so you can download them separately. (Fortunately the blog above does.)

All in all, a sure sign that Google is entering the software business, since it’s adopting the same bait-and-switch, install-by-stealth tactics of its Apple and Microsoft competitors. Shame on you, Google.

Another Way to Share

I am increasingly enjoying using the Google clipping tool Google Notebook. I like anything which lets you grab content from the web — I put together a list here a few months back which I’ve just updated; a collection of more socially oriented tools is here.. Well, here’s another: Jeteye .

Basically Jeteye is a download that allows you to not only save clips of text from the web but also images, including video, audio and animation. You can then make Jetpaks™ — an awful name for what are customized Web pages collecting stuff together like everything you need to know about Condoleezza Rice. Useful if you need to create a quick and dirty collection of stuff to share.

Reservations? It does feel a bit top down, as if the company’s trying too hard to impress and be cool. First off, you can win prizes — to me a sign a company’s got cash to burn and is trying to reach critical mass in a hurry, without necessarily having too much confidence it can do it via quality. Secondly, the front page is a bit over the top, as other reviewers have noticed. Finally. the language on the About page is a bit too breathless:

Our company stands for freer communication on the web — how we move through it, take from it, add to it, own it, and affect it — how we pull information and contribute thought, experience, opinion, and depth; expressing the possibilities, challenging the status quo and delivering a way for everyone to actively inhabit the web.
Jeteye

Built as a platform for communication, Jeteye changes how we interact with what we find on the web, providing us with transparent tools to gather, build and share what we collect.

Challenging the status quo? Still, it’s worth a try. Sort of halfway between a MySpace page and something like Clipmarks (which has another facelift, I see. Looking a lot tighter.)

Catching The Surfer in a Blink

Interesting news for web site designers, bloggers and PR types: Web users judge sites in the blink of an eye.  An article in Nature (thanks, BBC) quotes a study by Gitte Lindgaard of Carleton University in Ottawa in the journal Behaviour and Information Technology, that “the brain can make flash judgements almost as fast as the eye can take in the information”:

Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly jarring, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television footage, their verdicts tallied well with judgements made after a longer period of scrutiny.

This surprised the researchers but is perhaps not that extraordinary. First off, people like to stick with an opinion once made, even if they’re wrong or would prefer to revise it — what’s called ‘cognitive bias’. As Nature quotes Lindgaard as saying, “It’s awfully scary stuff, but the tendency to jump to conclusions is far more widespread than we realize,” she says. Secondly, people will tend to regard the rest of the web site favourably if their initial response was favourable — the halo effect at work, as first impressions create an enduring bias. And of course, anyone who has read Malcolm Gladwell’s book Blink will know about all this.

So what does it mean for web sites and web designers?

Most comment focuses on the need for a good first impression. Nature quotes Marc Caudron of London web-design agency Pod1 as saying users will quickly jump back to Google if they don’t engage quickly: “You’ll get a list of sites, click the top one, and then either say ‘I’ve engaged’ and give it a few more seconds, or just go back to Google,” he says.

Other comment focuses on the ‘increasingly savvy nature of consumers’: Internet marketing and design expert Pedro Sostre told the E-Commerce Times that he believes consumers “are becoming more and more design-savvy every day — and they may not even know it.. Just by interacting with various catalogs and Web sites, they are becoming design critics.” He cites an interesting example: the recent redesign of the Sprint web site to yellow, the same color as that of power tool maker Dewalt. This, he says, made users think they confused because they associated yellow with power tools, not with electronic devices.

It is no doubt true that certain colors are associated with certain kinds of products (although yellow is also the dominant site of Symantec, which despite the imagery on their product boxes, sells computer software, not power tools). Or perhaps it is more subtle than that. As Australian associate professor of psychology Bill von Hippel, quoted by Australian ABC as saying about the report that “this may be because we have an affective or emotional system that [works] independently of our cognitive system”, the point really is that we learn new environments quite quickly. We quickly familiarise ourselves with new menus, new shower heads, new traffic systems, new faces at parties. We shouldn’t be that surprised we’ve now gotten used to the web. Color is part of it but only a small one.

Several interesting points emerge from this. Web site designers and PR types still think about web site design in terms of “design” — filling a page with appealing colors, images and movement. (Check out the plethora of web site design books in a bookshop if you don’t believe me). But in fact the web is moving in the other direction — just look at how blogs have emptied the page of clutter and, because they focus on speed and content, have really caught on. (Google has also helped spur this ‘white space’ momentum.) So while a lot of designers are going to draw the conclusion from this study that they need to pack a lot in to make those 50 milliseconds count, perhaps they should take a lesson from blogs and head the other way.

Another interesting implication is for Google and search engines. There has been a move towards search engines that include small thumbnails of the web page itself (I can’t actually recall off the top of my head which ones, let me get back to you on that), allowing the user to preview the site before actually clicking on it. These haven’t really caught on yet, but this research opens up all sorts of possibilities there. Cluttered websites are not going to look as good in such thumbnails as clean, simple ones. But not necessarily blog-like structures, because they will all end up looking the same. There’s definitely a business opportunity there somewhere.

Finally, there’s one more implication that I can think of from this: Why are people learning to form impressions so quickly? Is the experiment something that doesn’t reflect normal behaviour — glancing at a site and forming an impression — or is it exactly what we do? My guess is that it is, and I think that has to do with three things: firstly, we still regard browsing (in the sense of looking at websites without any specific goal in mind, or only some vague idea of what we’re looking for), for the most part, to be a frivolous activity, whether we’re at work or not. So we tend to move quickly from page to page, as if that somehow reduces the overall time we’re wasting.

Secondly, I think reading on a computer screen is still not a natural or pleasant experience for most people, so we tend to move more quickly from page to page, If our subconscious is telling us anything, it’s “move on, I don’t enjoy reading at a screen and I want you to move on.” The fact that our hands are poised over the keyboard and mouse make this kind of decision an easy one to make, possibly bypassing all our smarter, more intellectual responses to what we see. It’s like holding a tennis ball in the hand: It’s virtually impossible not to try to juggle it, throw it, bounce it or otherwise play with it.

Finally, there’s a contradiction between what lures us somewhere and what makes us stay. We move quickly through the web because the bright lights that attract us to a page don’t encourage us to stay. Call it the McDonald’s Effect: Bright lights, yellow and red color all welcome us, but don’t encourage us to linger or relax. Same with a lot of web pages. What would be interesting to see is research that explores whether users are draw to those same bright colors in web sites or more soothing colors, nice fonts, quiet layouts, which may not catch the eye but are likely to encourage the user to stay.

Bottom line: Interesting research, but the conclusions to be drawn are more subtle than