How To Remember Stuff

I long suspected this was the case, and now we’ve proof: Try too hard to remember something and you can almost feel yourself forgetting it. Stop trying to remember and it will come back. Of course, this could be extended to other mental activity: Your brain can only cope with so much stuff, so better …

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Jim’s Answer To The Moleskine

My friend Jim was passing through town the other day, and we compared Moleskines. Or rather, I brought out my immaculate Moleskine and he brought out a black pile of something or other. I asked him to tell me about it in response to a comment from someone about the benefits of the Moleskine pocket …

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PR Pitches And The Foibles Of Memory

PR folk and journalists have an uncertain relationship. Journalists know they’re being spun, but PR people can be helpful, providing fast access to new sources, evaluation units and story ideas. But if you’re in PR, and you claim victory, make sure you get your facts right. I recently read on PRNewswire about how I had …

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