Clock Shock


For those of you who can’t get out of bed in the morning, the alarm clock that outwits you is finally here. I mentioned Clocky in a WSJ column more than a year ago in talking about the problems of ignored alarms:

Efforts to overcome this problem have been inventive, but rarely successful, says Gauri Nanda, a 26-year-old graduate student in the Massachusetts Institute of Technology’s Media Lab. “Just last week a man told me he currently uses three alarm clocks and then asks his friends to hide them,” she says. Ms. Nanda’s solution: an alarm clock called Clocky equipped with outsize wheels and shockproof covering (early prototypes are wrapped in brown shag), that goes off and then, when its snooze button is pressed, skedaddles across the room and hides, requiring owners to get out of bed and find it. By the time they have, the thinking goes, Clocky has done its job because they’re out of bed and wide awake, if a little frustrated.

Gauri tells me the clock is now out and about, although it’s dropped the shaggy pile in favor of robust rubber and plastic, leaping off your nightstand and running erratically around the room making an annoying, R2D2–like noise. (see a video here.)

 I think it’s a great idea, although it’s not the only annoying alarm clock on the market. Uberreview lists some others, including:

News: Barcodes Fight Back

 I love this idea. The New York Times reports that James Patten, a graduate student in the Massachusetts Institute of Technology’s Media Lab, has come up with a digital tool that can scan the bar code printed on nearly any product, and indicate whether its corporate pedigree is blemished. The Corporate Fallout Detector “combines a bar-code reader with an internal database of pollution complaints and ethics violations packed in a casing resembling a cold-war-era Geiger counter”.
Marc Smith, a research sociologist at Microsoft, has meanwhile “been developing a similar device, combining a bar-code scanner, a hand-held computer and wireless Internet access. In a grocery store near a cafe that was promoting a Wi-Fi hot spot, he tested a box of cereal by scanning the bar code and letting the computer nose around on the Internet. It turned out that the cereal had been recalled because its label failed to mention the presence of nuts, a potential hazard to people with allergies.”
Both great ideas, but why stop there. You could use barcodes — or their more powerful successors, RFID tags — to hook up with data such as other consumer comments, cheaper products elsewhere, or whatever. Suddenly the tags and barcodes that empower retailers may end up empowering the consumer…