Here’s a very cool way to mix technology and environmental stuff, via the Google Earth Blog. (Interest declared: It’s part of the NEWtrees project, the brainchild of my publisher and friend Mark Hanusz):
The World Wildlife Fund (WWF) offers you the opportunity to buy a tree which will be planted in a rainforest in Sebangau National Forest in Central Kalimantan, Indonesia. In return, they not only plant the tree, but give you a Google Earth KML file in return with the location coordinates of your tree. Theoretically, as Google continues to update with higher resolution satellite and aerial imagery, you should be able to watch the growth of your tree (and the others who donate trees) over the coming years. To get started, you simply go to the web site mybabytree.org. They have a very cute animation that will guide you through the process, and you can use Paypal to make your donation. You can see the location and list of trees purchased so far here . Borneo is another location, like the Amazon, where rain forests are disappearing due to logging at a freightening pace. I hope WWF will extend the concept to the rapidly declining rain forests in the Amazon.
Why’s this so good? Because it leverages straightforward technology — GPS, Google Earth — to make the global significant on an individual scale. I remember when I was a kid my dad planted a tree for me in Northampton as part of a local Men of the Trees project (now the International Tree Foundation). Sadly the project was bulldozed to make way for a bypass, but hopefully that’s not likely to happen in Kalimantan. Certainly I could relate a lot more to one tree than a forest.
Google Earth Blog: Buy a Tree for the Rainforest – Get a KML
Technorati Tags: google earth
Another in what I hope will be a more regular offering of podcasts, not merely recordings of my slot
on the BBC World Service Business Daily but also interviews and other snippets that came my way in the course of my work. This week: a look at hacking into satellites, via an interview with Bellua’s Jim Geovedi and Raditya Iryandi. A link to their actual presentation will follow shortly. Also in the podcast is an interview with Mark Hanusz, owner of Equinox Publishing, which just happens to be publishing my book. How many plugs am I going to make for this book before you complain?
As ever, if you want to subscribe to an RSS feed of this podcast you can do so here, or it can be found on iTunes. My Loose Wire column for The Wall Street Journal Asia and WSJ.com, can be found here (subscription only; sorry.)
Thanks for listening, and comments, as ever, welcome.
To listen to Business Daily on the radio, tune into BBC World Service at the following times, or click here.
Australasia: Mon-Fri 0141*, 0741
East Asia: Mon-Fri 0041, 1441
South Asia: Tue-Fri 0141*, Mon-Fri 0741
East Africa: Mon-Fri 1941
West Africa: Mon-Fri 1541*
Middle East: Mon-Fri 0141*, 1141*
Europe: Mon-Fri 0741, 2132
Americas: Tue-Fri 0141*, Mon-Fri 0741, 1041, 2132
Technorati Tags: satelllites hacking security book wsj
It’ll be interesting to see how this kind of thing pans out: An Indonesian publishing company run by an expat American has launched a catalogue of Indonesian pop music on iTunes (declaration of interest: the guy, Mark Hanusz, is a friend of mine). Could this kind of thing change the way this kind of music is distributed, and, perhaps more interestingly, define a musician’s fan base and therefore their definition of success?
There are plenty of examples of music already crossing boundaries. But moves like Equinox Publishing, which claims its “catalog forms Southeast Asia’s largest selection of music to arrive on the digital music landscape”, represent a significant step forward. Until now it would have been nigh impossible for Indonesians living outside Indonesia, or anyone else for that matter, to get their hands on anything other than a CD of gamelan music. Now they can zip their way through 30–second previews of dozens of Indonesian artists on iTunes. Perhaps more significantly, it levels the playing field a bit: Now anyone browsing iTunes is as likely to stumble on an Indonesian band as they are to find a U.S. or European act.
Already Western bands make their way to a place like Indonesia — from Deep Purple and Procul Harem to more, er, contemporary acts like Foo Fighters, Mariah Carey, Alanis Morissette. With a potential audience of 200 million people, it pays for itself. But maybe the tide could change. Mark likes to see himself as slicing off a thin wedge of the Long Tail, catering to a small but significant market. But what may prove just as intriguing is the possibility that an Indonesian band, via something like iTunes, could become just popular enough in certain places overseas to justify a tour or two. Could we be seeing the likes of Homogenic, Netral and Dewi Lestari playing Boston or Bristol?