Catching The Surfer in a Blink

Interesting news for web site designers, bloggers and PR types: Web users judge sites in the blink of an eye.  An article in Nature (thanks, BBC) quotes a study by Gitte Lindgaard of Carleton University in Ottawa in the journal Behaviour and Information Technology, that “the brain can make flash judgements almost as fast as …

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Blink, Diallo And The Serpico Blog

I re-watched the excellent Serpico recently: A classic movie that should be watched back-to-back with The Corporation. Hunting the web for more on Serpico the man I found he has his own blog: the Official Frank Serpico Blog. I find that a pretty amazing example of how the Internet, and in particular blogging, has changed …

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Know What You Don’t Want

It occurred to me this evening having dinner with a friend that most online dating sites have got it all wrong. They should take a leaf out of Malcolm Gladwell’s Blink and ask those seeking partners not to state what they’re looking for in a partner, or what they’re like themselves, but what they’re not …

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