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Social Networks Aren’t Social

Social networks are not really social—they’re informational. While they may appear to be social, and perhaps we flock to them and participate in them because we feel a need to socially connect, the real currency is information. Whereas we might go to a bar, a cocktail party or a dinner and spend 90% of our time talking about things that are not important to us, just to maintain and keep alive that social ‘space’, and 10% exchanging really usable and useful information, online the percentages are probably inverted. Looking at my Facebook inbox, the last 10 exchanges have been about arranging to meet a professionalContinue readingSocial Networks Aren’t Social

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