their announcement reminds us how far they’ve the NAND industry has come. In 2000, the Israeli-company brought us a 8MB flash drive; now, a little over 5 years later, we’re getting a 8GB – 1000 times the capacity of the original DOK.
That’s pretty amazing. Of course by 2010 we will be expecting much larger capacities to carry our vast collections of HD videos around on. By then 128 GB won’t sound like much at all.
Further to my piece about Apple going after web sites using “iPod” somewhere in their name, is the company Apple going after third party developers using Google AdWords? A piece in TidBITS (“Apple Cracks Down on Google AdWords”) paints a worrying picture of trademark protection gone mad:
some recent unsettling events indicate that Apple may in fact be moving in the direction of preventing third-parties from using Apple trademarks in advertising. Last week, I received a confusing email message from Google AdWords Support, telling me that they had “disapproved” several of the ads I placed for “Take Control of Mac OS X Backups” because the ads used the trademarked term “Mac” in their text (there was no complaint about the fact that I was using “Mac” as one of the keywords that triggered my ads).
It’s a good piece, and errs on the side of caution as to Apple’s motives (suggesting it may be some over eager legal eagle.) But I do worry about this kind of thing. The developers of third party products for Apple have been instrumental in the company’s success, and this kind of misstep will damage their appetite to continue. Also, the non-response to this article by Apple PR is a familiar story and a disappointment. Contrary to what some folk have written I’m a huge fan of Apple’s products, but that’s not the point here. Every company needs to reach some basic standard of transparency and accountability, however great the stuff they put out.
More on the Neistat Brothers and their complaint about an iPod battery. Seems there’s something of a backlash brewing by folk who feel they didn’t have much of a case. (beautiful website, that one, by the way).
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Apple have also just released 20GB and 40GB models of its best-selling iPod digital music player. The new 40GB iPod holds up to 10,000 CD-quality songs in an enclosure that is lighter and thinner than two CDs. iPods are available in three models: a 10GB model for just $299 (US), the new 20GB model for $399 (US) and the new 40GB model for $499 (US); and offer the perfect combination of ease of use, storage capacity, audio performance and ultra-portable design. Pretty amazing, really.
(Because of sluggish Internet connections caused by recent worm attacks, I’m not including graphics in most postings for the time being. Normal service will be resumed when normal service resumes elsewhere.)