Getting Paid for Doing Bad Things (12″ version)

This is the extended version of my earlier blog post. The BBC finally ran my commentary so for those of you who want more info, here it is: Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it works, and it made me realise …

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Google’s Real Problem

There’s some interesting chat about whether Google is in trouble, although none of the pieces ask the question that I think is the most important one. BusinessWeek points to the fact that none of its new products are really gaining traction, which may be less down to the quality of those products — Earth, Finance, …

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Content Killer

Good piece by Publishing 2.0 » (Google Is Killing the Economics of Content) on how Google’s AdSense is killing the internet by driving the creation of sites that exist solely to squeeze money from AdSense. Here’s how it works in brief, based on Robert Weisman’s piece in The Boston Globe : A company amasses hundreds of thousands …

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Catching The Surfer in a Blink

Interesting news for web site designers, bloggers and PR types: Web users judge sites in the blink of an eye.  An article in Nature (thanks, BBC) quotes a study by Gitte Lindgaard of Carleton University in Ottawa in the journal Behaviour and Information Technology, that “the brain can make flash judgements almost as fast as …

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PR Pushes TiddlyWikis

An interesting development, according to Netimperative – The UK PR industry gets online trade body: Public Relations Online (PRO), a new UK forum designed to promote the role of the Internet in the PR industry, has launched this week. The forum aims to educate the PR industry about the technologies and techniques needed to respond …

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IntelliTXT, Forbes And The Rise Of The Misleading Link

Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly …

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Gmail, Gator and Spam

Gmail: Better than spam?   ClickZ reports that an interesting side effect of Google’s new ad-supported email application, Gmail, are contextual ads from competitors. “Because the contextual ads are targeted based on e-mail message content, as determined by Google’s technology, commercial messages are the ones most likely to trigger ads. That’s because they’re most likely to …

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The Pay Per Click Scam

Is the whole pay-per-click industry swamped by fraud? WebProWorld says that Michael Bradley, recently arrested for trying to extort money from Google, is a wake up call to the PPC industry. He claimed to have developed software that would automatically click on Google ads, potentially costing both Google and their advertisers millions of dollars. (Here’s …

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