I was directed to this excellent piece, A Victim Treats His Mugger Right : NPR, via Facebook last night. And it made me realise how publishers don’t make the most of that kind of referral. There’s plenty of evidence to suggest that nowadays we tend to get more and more of our reading from peer suggestions… Read More »
(This is a copy of my Loose Wire Sevice column, produced for newspapers and other print publications. Hence the lack of links.) I was reading a blog by a World Banker the other day—now there’s a phrase I wouldn’t have thought I’d use a few years ago—about our old favorite in this column: Twitter. Now… Read More »
WiFi has become a commodity, something we expect to be able to find, but marketers are slowly waking up to its potential to get the message out—by renaming the service. But is it such a good idea? A Dutch company, according to Adrants, has started changing the name of its WiFi service continually—both to promote… Read More »
I’m not sure it’s a new phenomenon, but Accenture reckons it is: employees are more tech savvy than the companies they work for and are demanding their workplace catches up. A new study by Accenture to be released next week (no link available yet; based on a PR pitch that mentions no embargo) will say… Read More »
This week’s Loose Wire Service column, a service for print publications, is on the TiddlyWiki, a piece of software I find myself coming back to from time to time: This isn’t for everybody, but I’ve found myself recently going back to a little itsy bitsy piece of software that turns your browser into a notebook… Read More »