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HSBC “Rgerts to Onform”

I’m always amazed at how much money companies sink into sparkling advertising and PR, but so little into ensuring the emails their staff send and receive reflect the same sheen. Especially when they call themselves the “world’s local bank”. Take this recent email exchange with HSBC. I’m a customer, and sometimes use their Premier lounge at Jakarta airport. I’m one of those annoying people who make a point of submitting comments to companies about my experience, even if they’re not solicited. A few months back I was impressed enough with the Jakarta lounge to send an email to a generic customer relations email address IContinue readingHSBC “Rgerts to Onform”

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