HSBC “Rgerts to Onform”

I’m always amazed at how much money companies sink into sparkling advertising and PR, but so little into ensuring the emails their staff send and receive reflect the same sheen. Especially when they call themselves the “world’s local bank”. Take this recent email exchange with HSBC. I’m a customer, and sometimes use their Premier lounge …

Continue reading ‘HSBC “Rgerts to Onform”’ »

Poffertjes and Power

Continuing my search for a place to plug in and work at airports, I was pleasantly surprised to find that HSBC has laid out the red carpet for its Premier account holders, at least at Jakarta’s Soekarno-Hatta Airport. If you have one of their fancy accounts, anywhere in the world, you and your partner can …

Continue reading ‘Poffertjes and Power’ »

Forward Looking or Tired and Reactionary? Welcome to the Faux Community Site

You’re familiar with the faux blog — a blog launched by a marketing company to look like a grassroots blog to promote a product, but actually maintained by PR drones. Naff is probably the word that springs to mind. But how about the faux community site? What word springs to mind when you visit YourPointofView.com, …

Continue reading ‘Forward Looking or Tired and Reactionary? Welcome to the Faux Community Site’ »