Tag Archives: Heineken N.V.

Guerrilla Marketing Via Lederhosen

By | June 19, 2006

I’m getting a bit cheesed off with all the advertising/sponsorship shenanigans at the World Cup, and I’m not even there. The idea that you can only buy tickets using the sponsor’s credit card, that food like McDonalds and drink like Coke can somehow be an official partner of a sport, all seem to indicate a world gone mad,… Read More »

The Fate Of The Home Productivity Suite

By | June 7, 2005

I was asked by a PR firm on behalf of Corel to give my thoughts about office productiviy suites used in the home. I don’t always do that sort of thing, but I thought why not turn it into a blog posting, thereby avoiding any danger of being perceived as aiding and abetting a company I write about… Read More »