Tag Archives: freelance journalist and cartoonist

Kryptonite’s Task And The Real Cluetrain Lesson

By | November 14, 2004

For those of you following the Kryptonite – Bic Pen story (where customers found their supposedly impregnable bike lock could be opened with a cheap plastic pen, and quickly told the world about it via their blogs, while the company pretended it wasn’t happening) — it seems the company’s return program is getting into swing. A message on… Read More »