Tag Archives: Forbes

Forbes Quietly Drops The Misleading Link

By | December 4, 2004

Forbes has dropped its controversial embedded ad links, discussed on Loose Wire a few months back. DMNews reports that Forbes has quietly removed the links “after editors objected to the appearance of advertising influencing editorial decisions”. Forbes says that the perception of a problem was more in its journalists’ minds than in those of the public. The service,… Read More »

IntelliTXT, Forbes And The Rise Of The Misleading Link

By | August 3, 2004

Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly 5 million visitors… Read More »

The Charting Of An Urban Myth? Or A Double Bluff?

By | January 21, 2004

Here’s a cautionary tale from Vmyths, the virus myths website, on how urban legends are born. Vmyths says that Reuters News Agency filed a report from Singapore last week quoting anti-virus manufacturer Trend Micro (makers of PC-cillin) as saying computer virus attacks cost global businesses an estimated $55 billion in damages in 2003. That’s a lot of damage. Two spokesmen… Read More »