Forbes has dropped its controversial embedded ad links, discussed on Loose Wire a few months back. DMNews reports that Forbes has quietly removed the links “after editors objected to the appearance of advertising influencing editorial decisions”. Forbes says that the perception of a problem was more in its journalists’ minds than in those of the… Read More »
Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly… Read More »
Here’s a cautionary tale from Vmyths, the virus myths website, on how urban legends are born. Vmyths says that Reuters News Agency filed a report from Singapore last week quoting anti-virus manufacturer Trend Micro (makers of PC-cillin) as saying computer virus attacks cost global businesses an estimated $55 billion in damages in 2003. That’s a lot… Read More »