Block That Flash

Further to my rant about IntelliTXT and its interstitial ads (why do I think they’re called that? No one else seems to think so. Maybe I just like saying “interstitials”), here’s a great tip from Amy Gahran at Poynter Online, on blocking Flash-based ads, using a Firefox plugin called Flashblock. She has this message for news websites (or any websites) that rely on these intrusive ads:

I’m sorry if Flash-based ads are a cornerstone of your online business model. But frankly, basing your business model on something that annoys people is probably not a sound approach in an age where audiences exercise ever-finer control over the media they receive. Fighting human nature is always bad business in the long run.

Hear hear.