Tag Archives: Delaware

PR Newswire Gets Delicious

It’ll be interesting to see how Yahoo, new owner of social bookmarking and tagging pioneer del.icio.us, tries to bring the whole tagging shebang to the wider marketplace. Here’s an early example of how it might work. PR Newswire, a news release service, has announced a partnership with del.icio.us, to allow visitors to PR Newswire’s public website to tag individual news releases issued by PR Newswire members and post them into their personal profiles on del.icio.us.

The feature appears as a button alongside existing RSS, email and print button above each press release:

Prnew

Click on the link and it takes you to your del.icio.us account (if you have one) and prepares a new entry. Nothing that revolutionary here, you may say, but I’d suggest that this is one of the first examples of del.icio.us breaking out of the usual blogosphere world. PR Newswire is, after all, for journalists, who are not known for their passion for things nerdy.

Of course, it’s a great way for PR Newswire to spread their news releases around, as the press release itself admits:

Once posted in a personal Del.icio.us profile, the news release is accessible to the thousands of users who search Del.icio.us for information regularly.

Indeed, this is one of the great strengths and weaknesses of del.icio.us. On the one hand it’s great to see what other people are tagging, and to get access to a live list of the latest exciting websites. On the other hand, how soon is this list going to be polluted — if it’s not already — by people promoting their own stuff or just by people tagging stuff that’s not very interesting? The irony of del.icio.us, in my view, is that it was wonderful while it was being used by people in the know, but it becomes less useful the more popular it gets and everyone starts tagging American Idol and Britney Spears websites.

That said, the popular feed of del.icio.us remains as nerdy as ever.

Extending Del.icio.us

Del.icio.us has come up with a new Firefox extension which includes toolbar buttons, a menu, context menus and search engine:

Delext

Pretty neat, although for some reason my Firefox is behaving and won’t tolerate some popups. More on some alternatives to this in a future post.

Outlook Gets Del.icio.us

Attensa, an RSS reader for Microsoft Outlook, has added del.icio.us tags:

You can add tags to articles and access them using a pull down list using the Attensa Toolbar for Internet Explorer. When you tag articles with Attensa your bookmark list on Del.icio.us is updated and synchronized automatically. With the addition of tagging, Attensa gives you a set of tools for organizing your feeds and articles. Categories let you create a hierarchal [sic] structure using folders to keep feeds organized. Tags give you a more free form tool for keeping articles organized and they connect you with the del.icio.us social network.

Sadly Attensa only works with Outlook and IE. But it is free.

Backpack Offers Tags

I’m just chatting with Jason Fried of 37Signals, the guys behind Backpack, Ta-da List and Basecamp (which you should check out, if you haven’t already). Jason tells me he has today added tags to Backpack. Here’s a snippet of our conversation (and here’s a movie of it in action):

Jason Fried (37 Signals): Tags are just quick and easy ways for people to categorize their stuff
Jason Fried (37 Signals): I just wrote this FAQ that may help:
Jason Fried (37 Signals): so they’re basically just loose categories without rules
Jason Fried (37 Signals): Kind of… Whatever-comes-to-mind categories
JW: do you imagine your tags mixing it up with delicious and flickr tags?
Jason Fried (37 Signals): we’ll be releasing a Backpack API in about 30 days or so
Jason Fried (37 Signals): at that point people are free to mix whatever they want. I’m excited to see what the world does with all these tags
Jason Fried (37 Signals): we have some ideas on how to integrate Del.icio.us and Flickr into Backpack, but the API will give tens of thousands of people what they need to come up with their own ideas.

That could be interesting. I asked Jason:

JW: (could you just give some examples of how you imagine people might use tags in BP, and how they might mix them with tags from other services?)
Jason Fried (37 Signals): sure.
Jason Fried (37 Signals): take this page, for example
Jason Fried (37 Signals): this is someone using Backpack as a simple CRM-like tool
Jason Fried (37 Signals): keeping track of call notes for someone, for example
Jason Fried (37 Signals): you might tag this page: eNormcom Client “Phone Notes” April
Jason Fried (37 Signals): then, if you click the April tag you’d see all the other pages you made in April
Jason Fried (37 Signals): or if you clicked the “Phone Notes” tag you’d see all the other pages that have phone notes on them
Jason Fried (37 Signals): Or if you click Client you’ll see all the other pages that you’ve tagged as Client
Jason Fried (37 Signals): As far as other services…
Jason Fried (37 Signals): You might make a page in Backpack like
Jason Fried (37 Signals): and you might tag that: eTech Conference 2005
Jason Fried (37 Signals): then you might tag some bookmarks at delicious with the same tags
Jason Fried (37 Signals): articles and links that refer to the eTech conference
Jason Fried (37 Signals): reviews, speakers, etc
Jason Fried (37 Signals): then, perhaps, when you click “eTech” inside Backpack, you’d see your Backpack pages tagged eTech *plus* your Delicious bookmarks tagged as eTech
Jason Fried (37 Signals): and maybe your Flickr photos too that you tagged eTech

Lots of potential, I reckon.