Tag Archives: Cornell

Wifitising: Great Idea, or Daft and Dangerous?

WiFi has become a commodity, something we expect to be able to find, but marketers are slowly waking up to its potential to get the message out—by renaming the service. But is it such a good idea? A Dutch company, according to Adrants, has started changing the name of its WiFi service continually—both to promote… Read More »