The Pop Up Piggyback

Is it just me, or have these interstitial ads or whatever they call themselves suddenly become ubiquitous, and no less annoying for it? They now seem to be everywhere (even O‚ÄôReilly uses them, shockingly, although it does offer a way to disable them). These are ads, courtesy of companies like Vibrant Media IntelliTXT, that add …

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IntelliTXT, Forbes And The Rise Of The Misleading Link

Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly …

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Gmail, Gator and Spam

Gmail: Better than spam?   ClickZ reports that an interesting side effect of Google’s new ad-supported email application, Gmail, are contextual ads from competitors. “Because the contextual ads are targeted based on e-mail message content, as determined by Google’s technology, commercial messages are the ones most likely to trigger ads. That’s because they’re most likely to …

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