“How’s the Review Going?” Spam

At a conference I have been attending I was asked to explain to PR folk there what journalists want. Apparently, by the time my session came around, the PR folk had been put off by several previous journalists who had presumably used clear language to express what they want because most didn’t turn up. Wisely, since …

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Mossberg

Ken Auletta writes about Walt Mossberg in the New Yorker: clipped from www.newyorker.com Eric Schmidt suggests that, while the Internet may yield enormous amounts of information, it is easy to drown in it. So consumers, Schmidt says, “go to brands they trust.” He adds, “Walt is a brand.”

Europe’s Top-heavy Leagues

 Spanish Primera Liga (48%)  German Bundesliga (54%)  English Premier League (47%)  French Ligue 1 (47%)  Greek Ethniki Katigoria (6%)  Dutch Eredivisie (25%)  Italy Serie A (24%)  English Championship (29%)  Scottish Premier League (29% This doesn’t have a lot to do with technology, but it’s an excuse to play around with sparklines, Edward Tufte’s approach to feeding data …

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The Sandwich Board Goes Hi-tech

I thought we had gotten beyond the era of people walking around with advertising hoardings hung around their necks like some medieval punishment, but apparently it ain’t so. Adwalker (motto: ‘You’ve got to find some way of saying it without saying it’, which apparently is something that Duke Ellington said) says that by wearing the Adwalker …

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Non-intrusive Advertising in Your Browser

Here’s a new  idea for non-intrusive advertising: T&S Advertising. It’s basically a way for your website to rent out space in the title bar of your browser and its status bar (the bit at the bottom) to outside advertisers. Like this at the top: and this at the bottom: The idea here is that such advertising …

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PR Pushes TiddlyWikis

An interesting development, according to Netimperative – The UK PR industry gets online trade body: Public Relations Online (PRO), a new UK forum designed to promote the role of the Internet in the PR industry, has launched this week. The forum aims to educate the PR industry about the technologies and techniques needed to respond …

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Forbes Quietly Drops The Misleading Link

Forbes has dropped its controversial embedded ad links, discussed on Loose Wire a few months back. DMNews reports that Forbes has quietly removed the links “after editors objected to the appearance of advertising influencing editorial decisions”. Forbes says that the perception of a problem was more in its journalists’ minds than in those of the …

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How (Not) To Pitch A Blogger

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive …

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Phone Commercials And Sloppy Eaters

Alan Reiter, the camera phone guy, has some interesting stuff to say about how phone companies are shooting themselves in the foot with dumb commercials that only reinforcing perceptions that camera+phone=public menace. He points to a TV commercial of a girl snapping a guy eating pasta like a slob, and then sending it to the …

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News: Draw Your Own Website

netomat, “a pioneer in communication software and network-based art”, has just released its new personal multimedia communication service. The beta (for both PC and Mac) is now available as a free download. netomat allows anyone to “create and publish or send multimedia websites, emails and blogs using any combination of digital pictures, audio, voice, text, …

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