Tag Archives: Claria Corporation

Claria Goes Into Search

By | July 14, 2005

Claria, formerly Gator and allegedly the brief focus of Microsoft interest, has announced it is working on a new search engine technology which “goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web”. I don’t claim to really understand what… Read More »

Microsoft and Claria: It May Never Have Been On, But Now It’s Off

By | July 13, 2005

It’s hard to know how serious this ever was but whatever, it’s now over, according to ClickZ News, who reports the Microsoft/Claria Deal Dead: Microsoft has ended its acquisition talks with behavioral targeting firm Claria, ClickZ News has learned from a source close to the discussions. Another Microsoft source later confirmed that report. A Microsoft staffer, who asked… Read More »

Microsoft’s Antispyware Turns Neutral on Claria?

By | July 5, 2005

(Sorry, a few days late with this.) Further to the reports of talks between Microsoft and adware maker Claria (formerly Gator), spyware/adware expert Ben Edelman points to a website discussion that highlights an apparent conflict of interest should Microsoft Buy Claria: What would Microsoft’s own anti-spyware software make of Claria’s adware? A Dozleng.com post reports that Microsoft’s Anti-Spyware Beta… Read More »

WhenU’s Popup Victory

By | June 23, 2004

WhenU, now known as Claria, has won what it calls an “important decision for the entire Internet industry” in its motion to enjoin the Utah Spyware Control Act, passed in March. WhenU had argued the Act “affects legitimate Internet advertising companies and therefore violates the First Amendment and dormant Commerce Clause of the United States Constitution, among other… Read More »

Gmail, Gator and Spam

By | April 26, 2004

Gmail: Better than spam?   ClickZ reports that an interesting side effect of Google’s new ad-supported email application, Gmail, are contextual ads from competitors. “Because the contextual ads are targeted based on e-mail message content, as determined by Google’s technology, commercial messages are the ones most likely to trigger ads. That’s because they’re most likely to contain commercial product… Read More »