Claria Goes Into Search

Claria, formerly Gator and allegedly the brief focus of Microsoft interest, has announced it is working on a new search engine technology which “goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web”. I don’t claim to …

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Microsoft and Claria: It May Never Have Been On, But Now It’s Off

It’s hard to know how serious this ever was but whatever, it’s now over, according to ClickZ News, who reports the Microsoft/Claria Deal Dead: Microsoft has ended its acquisition talks with behavioral targeting firm Claria, ClickZ News has learned from a source close to the discussions. Another Microsoft source later confirmed that report. A Microsoft …

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Microsoft’s Antispyware Turns Neutral on Claria?

(Sorry, a few days late with this.) Further to the reports of talks between Microsoft and adware maker Claria (formerly Gator), spyware/adware expert Ben Edelman points to a website discussion that highlights an apparent conflict of interest should Microsoft Buy Claria: What would Microsoft’s own anti-spyware software make of Claria’s adware? A Dozleng.com post reports that …

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WhenU’s Popup Victory

WhenU, now known as Claria, has won what it calls an “important decision for the entire Internet industry” in its motion to enjoin the Utah Spyware Control Act, passed in March. WhenU had argued the Act “affects legitimate Internet advertising companies and therefore violates the First Amendment and dormant Commerce Clause of the United States …

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Gmail, Gator and Spam

Gmail: Better than spam?   ClickZ reports that an interesting side effect of Google’s new ad-supported email application, Gmail, are contextual ads from competitors. “Because the contextual ads are targeted based on e-mail message content, as determined by Google’s technology, commercial messages are the ones most likely to trigger ads. That’s because they’re most likely to …

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Phishing And The Pop-up

Speaking to Well Fargo Online’s Wendy Grover this morning, I realised there’s a dimension to the debate about pop-ups that hadn’t occurred to me before: Phishing. The central argument used by companies such as Wells Fargo in their long-running litigation against the likes of WhenU and Gator (now Claria) is that they confuse the user. …

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New: Gator Changes Name, But That’s All

 A rose by any other name? CNET reports that Gator, the controversial advertising software and e-wallet company, has “changed its name to better reflect its business in behavioral marketing”. The change, CNET says, distances the company from a name that has become synonymous with “spyware”–that is, ad-tracking software that can be installed surreptitiously.   Despite …

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Software: See Ya Later, ‘Gator

 Here’s one way to get rid of spyware and adware — software that’s inveigled its way onto your computer and is phoning home on your browsing habits, usually to throw unwanted ads onto your screen. interMute, Inc. has released a new version of SpySubtract, that detects and safely removes spyware and security threats, which includes …

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News: Court says Gator-style ads are legal

  Good news for Gator, the adware company I wrote about a few weeks back. According to CNET News.com a federal court has ruled that pop-up ads for rivals of U-Haul International, placed atop the moving company’s own site by a third-party software application from WhenU.com, are legal.     Although the case doesn’t involve Gator Corp, …

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