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The Tablet is the Computer

One thing discussed often and at great length in nerdy circles these days is this: Is the tablet—by which we really mean the Apple iPad, because it created the market, and presently accounts for nearly two thirds of it—a computer. A PC, if you will? Some say that the iPad is not really a computer. It has no keyboard. People don’t sit at desks to use it. It lacks the horsepower of most of today’s computers. So they think it’s a big smartphone. I think they are wrong. They misunderstand what is happening. This is not hard to see in action. Wandering around an airportContinue readingThe Tablet is the Computer

The Real Conversation

We all keep talking about the idea of conversations — the “market as a conversation” (as opposed to the companies shouting at us to buy their stuff) and, nowadays, as the blogosphere as the manifestation of this. The problem is: A conversation between whom and whom? And, more important, what happens when the conversation starts getting spun, as all conversations do? I’ve grown increasingly skeptical of the genuineness of this conversation: as PR gets wise, as (some) bloggers get greedy and (other) bloggers lose sight of, or fail to understand the need to maintain some ethicaleboundaries, the conversation has gotten skewed. I’m not alone inContinue readingThe Real Conversation

Teaching Kids to Get into Interactive Debt

Next mealtime, expect your kids to pester you to take out a loan on a new Scion. They’ll probably have filled in the forms for you. A month ago the NYT wrote about how a kids’ virtual world website, Whyville, was cutting a deal with Toyota to promote the Scion, allowing the youngsters to buy a virtual car in exchange for clams, the Whyville currency they earn by solving puzzles (read Heather Green’s piece over at BusinessWeek for a good overview of Whyville). If you’re having trouble following this, join the club: Think product placement in a kids’ version of Second Life. The idea hereContinue readingTeaching Kids to Get into Interactive Debt

Google’s Real Problem

There’s some interesting chat about whether Google is in trouble, although none of the pieces ask the question that I think is the most important one. BusinessWeek points to the fact that none of its new products are really gaining traction, which may be less down to the quality of those products — Earth, Finance, Chat etc — and more down to the fact that the whole point about Google for most people is keeping things simple: The problem is that every time Google branches out, it struggles with the very thing that makes its search engine so successful: simplicity. The minimalist Google home pageContinue readingGoogle’s Real Problem

More On Google’s Masterplan

BusinessWeek pick up the theme of Google taking on the world. With the ability to track shipments and airplanes in real time via Google, the search engine keeps eyeballs on its website longer. But “Google is providing this new shipment tracking service even though it doesn’t have a partnership with FedEx. Rather, Google engineers have reprogrammed it to query FedEx directly with the information a user enters and provide the hyperlink direct to the customer’s information.” But, BusinessWeek point out, “with every new service, Google takes a slice of someone else’s pie. Its ability to find pizza places within any given Zip code ultimately eliminatesContinue readingMore On Google’s Masterplan

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