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Bangalore Social Media Journalism Training

There are still some spots available for a two-day training session I’m conducting in Bangalore, India for WAN-IFRA onJune 17-18 2010 on Integrating Social Media to Journalism: Twitter, Facebook, MySpace, LinkedIn, Digg, Delicious, Orkut have all changed the way that people learn, confirm and share information. How can journalists and editors make use of this new social media for their stories? How can social media be used to increase the productivity of our journalists and editors? How can social media be used to promote content and to build loyalty and trust with readers? What are the tools that they have to use? The training programmeContinue readingBangalore Social Media Journalism Training

Seasons’ PR Greetings

It’s that time of year: Lots of Christmas greetings messages from PR folk. I don’t want to sound like Scrooge, but I’m never quite clear why they bother with these things. Nokia sent me a link to a flash message with lots of phones doing stuff and thanks for “my continued support for Nokia”. A nice sentiment, though I’ve never thought of what I do in those terms, and I suppose I’d much rather have an answer to my now six-week old request for Nokia to do something about the piles of angry comments left on my blog from customers in India. Some of themContinue readingSeasons’ PR Greetings

Wire Mesh and Lost Souls

You have to love the Internet. It brings you into contact with all sorts of unusual people, the likes of which I haven’t encountered since my days of being driven by tuk-tuk around the sois of 1980s Bangkok. Here’s Linda, for example, who just asked to be my buddy on Skype, introducing herself thus: Me! A Chinese girl! My main work is to sale wire,wire mesh and wire rods!If you need my service, please contact me unhestantly! I just don’t know when I’m going to need wire, wire mesh or wire rods so I’ve added her to my contact list. Now I can see theContinue readingWire Mesh and Lost Souls

How To Plug PR Black Holes, Or Steal A Rival’s Customers

Why have I become a Nokia Care Center? Because I wrote a nasty blog post about them a year ago, that’s why. In October 2004 I was not happy with the response of my local Nokia centre, which seemed very cavalier and, well, careless about the data saved on a customer’s phone. Basically, there was no straightforward way for the customer to save their data before it was wiped off during a Care Centre repair. Several angry customers were belatedly waking up to the implications of losing all their phone numbers and other personal data. This struck me as dumb and I wrote about it.Continue readingHow To Plug PR Black Holes, Or Steal A Rival’s Customers

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