Tag Archives: Attention

Directory of Attention

This week’s WSJ column (subscription only, I’m afraid) is about attention:

If you feel the Internet has both blessed you with an abundance of information and cursed you by drowning you in it, I have one word which might help make sense of it all: attention. (And, if you give me enough of your attention, I promise to give you a tip about how to cope.)

It’s beginning to dawn on people who ponder these kinds of things that it’s attention, not information, which lies at the heart of the new online world. In a world full of information, the scarcest commodities are your eyeballs and ears.

Here are some links to find out more. Suggestions very welcome, as ever.

Attention, according to The Attention Trust, is the substance of focus. It registers your interests by indicating choice for certain things and choice against other things. Any time you pay attention to something (and any time you ignore something), data is created. That data has value, but only if it’s gathered, measured, and analyzed.

A definition of Attention Data from Chris Saad. And I like this one from, again, The Attention Trust:

When you pay attention to something (and when you ignore something), data is created. This “attention data” is a valuable resource that reflects your interests, your activities and your values, and it serves as a proxy for your attention.

Wikipedia’s entry on the Attention Economy, and The Attention Economy: An Overview from the excellent Read/Write Web, are also well-worth a read (as well as the comments.) A look at Google’s role in all this from Sam Sethi, who asks: Is Google building the Attention Economy?

I quoted liberally from Anne Zelenka, who is writing a book on this kind of thing. Check out her blog here, and a great piece she wrote on where attention fits into the whole Web 2.0 thing.

Stuff to play with:

  • Particls, formerly Touchstone, which is a ticker that tries to understand you or tick you off. (My description, not theirs.)
  • I didn’t have a chance to write about Attensa for Outlook, but it’s trying to do something a bit similar.
  • Or the AttentionMap, which “helps you keep track of your attention on a daily basis.”

See also my Directory of Lifestreams

The Wandering Mind

Piece from AP about how the mind wanders. Towards the end it gets interesting: to what extent is a mind wandering at its best? I’m sure I’m not alone in consciously seeking out places and situations in which my mind can wander unfettered — a hike, a jog, a swim, a lie by the pool, even going to sleep.

clipped from www.usatoday.com

Schooler is exploring the idea that mind-wandering promotes creativity. “It’s unconstrained, it can go anywhere, which is sort of the perfect situation for creative thought,” he said.

Mason points out that just because the human brain wanders doesn’t necessarily mean there’s a good reason for it. Maybe, she said, the mind wanders simply because it can.

But even she sees an upside.

“I can be stuck in my car in traffic and not go absolutely crazy because I’m not stuck in the here and now,” she said. “I can think about what happened last night. And that’s great.”