LinkedIn to Attention Streams

TechCrunch spots a new feature on LinkedIn, the business network service, that allows people to see who has been looking at their profile. Commenters liken it to MyBlogLog and call it a social networking feature, which is true, but only part of the story. I’d say it is also an example of an early foray into the world of attention data. From the point of the person doing the viewing, who they view and what they click on would be the kind of information that would feed into an attention stream (i.e. outgoing data) and go to tailoring the content of that person’s data feed (i.e. the incoming information):

clipped from

Users choose what information they’d like to disclose when viewing a profile (name and headline, anonymous profile characteristiscs, or don’t show any info). The default choice is the anonymous profile information.

Spanish Mules

Four Spanish ‘mules’ have apparently been arrested in Valladolid, according to an AFP report: Four face charges over phishing fraud :

Four people face charges in Spain after police uncovered an internet banking fraud believed to be conducted by computer experts in Eastern Europe.

However, the four who face charges in Valladolid, in northern Spain, were seen as merely pawns in the scam.

They had been recruited via the internet for “work at home” by “employers” protected by the anonymity of the internet and living in countries “with a weak level of international police and judicial cooperation”, Spanish police said on Wednesday.

The scam was conducted by “people from different countries, mainly Eastern Europe” who were well qualified in computer science and foreign languages, they said.

The recruits were offered jobs as intermediaries in “international money transfers” with remuneration in the form of a percentage of the transfers.

Nothing much surprising in there, but shows the same tactics are being used.

Plea: Anyone Hit By Brand-Spoofing?

If anyone has been hit by the recent wave of ‘brand-spoofing’ spam or viruses — particularly those that appear to be from a bank, or from Paypal or eBay — could they please drop me a line? I’m very interested in following up on some of these cases for a future column. Reach me here. Anonymity preserved if you’d prefer it.