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New: Gator Changes Name, But That’s All

 A rose by any other name? CNET reports that Gator, the controversial advertising software and e-wallet company, has “changed its name to better reflect its business in behavioral marketing”. The change, CNET says, distances the company from a name that has become synonymous with “spyware”–that is, ad-tracking software that can be installed surreptitiously.   Despite landing such Fortune 500 advertisers as American Express and Target, the company has had difficulty dispelling the negative connotations of its software. It also has faced several lawsuits for its advertising practices. In recent weeks it has gone on the offensive, launching a legal offensive to divorce its name fromContinue readingNew: Gator Changes Name, But That’s All

Software: Money, Money, Money

Microsoft has just released a new version of its Money software, 2004. New features: — An extensive Credit Center provides a free credit report and one year of ongoing credit monitoring, in addition to a summary of debt accounts, educational content, access to “what-if” scenarios and information on credit protection. — Money 2004 Premium offers an exclusive collection of valuable financial services, a $365 value, including two years of MSN(r) Bill Pay, capital gains tax optimizer from GainsKeeper, one-time free federal online tax preparation and filing from H&R Block, one free credit report, credit alerts and one year of ongoing monitoring from Experian Consumer Direct,Continue readingSoftware: Money, Money, Money

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