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Subscription Model

Subscription Model Redux: Loadsa Money for Uncertain Returns

Last week I wrote about subscription fatigue particularly as it applies to video. Ampere Analysis (I don’t yet have a link to the press release) have just released some data that looks at another angle of this. Global spend on TV, film and sports content “expanded from $100 billion to $165 bln between 2008 and 2018 – a 65% increase. Nearly $50 billion of this growth was in the last five years alone.” But what’s interesting about this is that while Netflix and others have sunk a significant chunk into this — from $2 bln to $19 bln last year, the vast majority of spendingContinue readingSubscription Model Redux: Loadsa Money for Uncertain Returns

Subscription Fatigue: A New Economy, or a Bubble?

At what point do we tire of the subscription model — or at least pare back that chunk of our income we set aside for subscriptions? I’m of course not the first person to ask this, and the term ‘subscription fatigue’ is already a common one. But with the launches of HBO Max, Apple TV+, Disney+ and Peacock in the next few days and months, it’s likely to be the video streaming world that gets hit first. At what point do we end up back at the point where we have to effectively subscribe to a lot of stuff we don’t want, paying more thanContinue readingSubscription Fatigue: A New Economy, or a Bubble?

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