Evernote has been through the wringer with its decision to add machine learning to its repertoire, effectively trying to pave the way to added services based on scanning the contents of users’ notes. Users were not happy, not least because Evernote made it opt-out. The settings looked like this:
It’s probably the best solution in the circumstances, but it was poorly handled, and reflected a lack of understanding, once again, of what the product is. Evernote is simply that: a place where you can store your notes forever. That needs to be paramount. Anything else needs to support that, and not undermine it.
I personally would love to see more done with my notes — complex search is still poor, finding similar notes is still poor — but I need, and I’m sure I’m not alone — to be confident Evernote isn’t going to do anything weird with my stash without my permission. Especially have employees poring over them.