Southeast Asia’s Third Mobile Tier

The mobile revolution is moving from second tier countries in Southeast Asia to the third and final tier. Whereas previously Indonesia and the Philippines were seeing the biggest growth in mobile Internet traffic, now it’s Burma (Myanmar) and Cambodia which top the list in terms of user- and usage-growth, according to the Opera State of the Mobile Web report for July:

    • Myanmar and Cambodia lead the top 10 countries of the region in terms of page-view growth (6415.0 % and 470.1 %, respectively).
    • Myanmar and Cambodia lead the top 10 countries of the region in growth of unique users (1207.5 % and 179.1 %, respectively).
    • Myanmar and Cambodia lead the top 10 countries of the region in growth of data transferred (3826.6 % and 353.2 %, respectively)

Of course these figures are from a low base, and the Opera data is not the easiest to trawl through. (The Opera mobile report is always interesting reading, so long as you take into account that the Opera browser is for many people a Symbian browser and so of declining popularity in some quarters. Also their data is never presented in quite the order one would like, so you have to dig. )

Looking at the figures in more detail, and throwing them into a spreadsheet of my own, it’s clear that Burma is definitely an outlier. Cambodia’s growth is impressive, but Burma’s is by far the greatest out of all 27 countries surveyed. Here’s how it looks:

2011-07 Page view growth SEA

So is the Burma usage real, or is this just a jump from nothing to slightly more than nothing? I suspect it may actually be a sizeable jump. Opera are coy about the actual number of users (so we may actually be dealing with a small dataset). But the figures suggest that this is a real spurt in usage: Burmese mobile users are transferring more data per page view than any other of the 27 countries surveyed, and the page views per user is on a par with the Philippines and Thailand.

I’d cautiously suggest that Burma, along with Cambodia and Laos, are beginning to show exhibit some of the signs of what one might pompously call “mobile societies”: using the mobile phone as an Internet device as a regular part of their activities. Take the page views per user, for example, which measures how much they’re using the mobile phone to view the Internet (Brunei seems to be in a league of its own; I don’t know what’s going on there, except that in terms of nightlife, I’d have to say not much):

2010-07 Page views per user SEA

It’s probably too much to conclude that mobile phones as Internet devices are now mainstream in this third tier of the region, but it’s a healthy sign, with lots of interesting implications.

31. August 2011 by jeremy
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