PR Stands for Presumptious

This is the kind of email that drives me nuts. The subject field:

Can you teleconference w/ xxxxx Software April 7 or 8?

The first line:

Mark xxxxx, CEO of xxxxx Software, would like to teleconference with you Thursday, April 7th or Friday, April 8th. Can you suggest a couple of times and dates that work for you to speak with Mark?

I’ve never heard from this flak before, she has no idea of what I cover, she jumps right in pushing a teleconference on me (when was it just called a phone call?) and the whole thing smacks of foot-in-the-door salesmanship.

PR needs to be attuned to the journalist’s needs, not the CEO’s desperate craving to fill his schedule with interviews just because his flak is pushy.

I’m considering a sideline: cut a deal with PR flaks to do interviews to keep CEOs quiet and then charge them for it. Any takers?


All opinions are my own, and not necessarily those of Thomson Reuters.



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