PR Stands for Presumptious

This is the kind of email that drives me nuts. The subject field:

Can you teleconference w/ xxxxx Software April 7 or 8?

The first line:

Mark xxxxx, CEO of xxxxx Software, would like to teleconference with you Thursday, April 7th or Friday, April 8th. Can you suggest a couple of times and dates that work for you to speak with Mark?

I’ve never heard from this flak before, she has no idea of what I cover, she jumps right in pushing a teleconference on me (when was it just called a phone call?) and the whole thing smacks of foot-in-the-door salesmanship.

PR needs to be attuned to the journalist’s needs, not the CEO’s desperate craving to fill his schedule with interviews just because his flak is pushy.

I’m considering a sideline: cut a deal with PR flaks to do interviews to keep CEOs quiet and then charge them for it. Any takers?

29. March 2011 by jeremy
Categories: PR, Rants | Tags: , , , | Comments Off on PR Stands for Presumptious