PR Stands for Presumptious
Can you teleconference w/ xxxxx Software April 7 or 8?
The first line:
Mark xxxxx, CEO of xxxxx Software, would like to teleconference with you Thursday, April 7th or Friday, April 8th. Can you suggest a couple of times and dates that work for you to speak with Mark?
I’ve never heard from this flak before, she has no idea of what I cover, she jumps right in pushing a teleconference on me (when was it just called a phone call?) and the whole thing smacks of foot-in-the-door salesmanship.
PR needs to be attuned to the journalist’s needs, not the CEO’s desperate craving to fill his schedule with interviews just because his flak is pushy.
I’m considering a sideline: cut a deal with PR flaks to do interviews to keep CEOs quiet and then charge them for it. Any takers?