loose wire blog

Generating Meaning or Fluff?

I love this: a mashup that generates great-looking ads from Flickr pictures and a computer. The conclusion: We realise how easily affected we are by words and pictures together, but how the mix often doesn't mean very much, especially when they're ads.

By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

Of course, it also raises the question: At what point would it be cheaper and more effective to generate ad copy by computer?

THE AD GENERATOR

Technorati Tags: ad generator,ads,automatiion,ai,buzzwords,copy,advertising,PR

Burma's Firewall Fighters

Another good report on Burma's failed efforts to stop information getting out, from the Commitee to Protect Journalists:

Those fears are driving Burma’s undercover reporters to become more innovative. DVB’s Moe Aye said his in-country reporters now check in with editors by pay phone at predetermined times to mitigate the risk of communicating on lines that may be tapped by authorities.

In-country journalists have their own clandestine procedures. One undercover DVB reporter secretly reported on the trial of a popular political prisoner by using his mobile telephone to record the detainee entering the courthouse. Later that day, he used the Internet to transmit the footage in time to meet DVB’s production deadline.

“They say, ‘Don’t ask me how, just wait and it will be there.’” Moe Aye said. “I don’t ask, so I can’t tell you how they do it. They have their own ways.”  

Although I still believe it's important not to overstate the influence of the Internet in opening up a country and placing a brake on the brutality of regimes (Burma has shown no lack of appetite for repression, and can pull the plug on the Internet at will, firstly, and secondly information and images still found their way out even in the pre-Web uprising of 1988), it's great to read of how young Burmese are finding ways to report on what's going on there.

Burma's Firewall Fighters

Technorati Tags: burma,myanmar,censorship,repression,journalism,media

Sleazy Practices Cont.

Fired up by Google's move into the crapware domain by foisting an "updater" on customers who want to install (otherwise great) programs like Google Earth, I took another look at what was happening in the updater sphere.

Apple drew some heat for its own bit of underhandedness recently, when its own Apple Software Updater automatically included downloading the company's Safari browser. After a backlash, it dropped the Safari from the "Updates" section to a "New Software" section, but still prechecked it:

In other words, run the updater and not concentrate, and you'll find yourself downloading 22 MB of browser you didn't ask for, and didn't have before.

So no, I don't think Apple did the right thing here. Apple fans can protest as much as they like, but there's a clear move here to get new software to users to install software they didn't ask for and, if they don't actively intervene, will have it installed by default. Browsers, like media players, are particularly significant because they will try to make themselves the default browser, and users once again need to act against the default process to avoid this.

Needless to say, Apple's bid has been modestly successful, apparently at least doubling its modest market share for Safari. Still miniscule, but a start.

Of course, software is one thing, but it has to be used. For that it has to be visible to the user. No point in hiding the program launch icons somewhere they can't be found. On Windows, there are three places you want to be: the desktop, the system tray, or the start menu. Apple is particularly smart about this, ensuring that all its products sit, not in some side-alley subfolder, but in the 'root' menu:

and

as well as on the desktop:

(though not, interestingly, the Updater.)

Of course, Apple isn't alone. Microsoft has long been doing this, as has Adobe.

Folk argue this is all besides the point, that users retain control over their computer and can remove all this stuff if they want. But to me it's worrying that Apple, Microsoft, Google, Sun, Adobe et al think that this is OK, and, like their defenders, fail to understand that for the vast majority of users, installing software is not an everyday experience, and that these sleights of hand merely cause extra stress, confusion and uncertainty. That can't be good.

Technorati Tags: crapware,updaters,google earth,apple,microsoft,google,java,sun,desktop,start menu

Google's Sleazy (and Broken) Updater

Sorry to see that Google is going the sleazy route that Microsoft and Apple have ploughed before, namely trying to hoodwink and browbeat users into installing and automatically updating software they don't want via an installer.

Try to download Google Earth now, for example, and you'll be directed to the Google Updater, which will try to persuade you to install software you didn't ask for. (A great write-up of all this is at the Google Operating System blog.)

On top of the inconvenience and sleaze of all this, I was irritated to find that the Updater doesn't actually work: Not only that, but the help pages don't help, and there's no direct link to the original files so you can download them separately. (Fortunately the blog above does.)

All in all, a sure sign that Google is entering the software business, since it's adopting the same bait-and-switch, install-by-stealth tactics of its Apple and Microsoft competitors. Shame on you, Google.

Technorati Tags: google earth,google,sleaze,microsoft,apple,updaters