The Undignified Death of Social Networks

by jeremy on November 25, 2008

I’m intrigued, and slightly depressed, at how social networking sites deteriorate so quickly into what are little more than scams. I think it started about a year ago, when a number of sites started pulling the stops out to build up membership.

Now, it seems, it’s all about the money. Take Quechup, for example, which has never had a very good reputation, though some say it’s undeserved. I don’t think anyone would try to argue that now.

I opened an account at Quechup about a year ago, and left it, with no friends. no connections, no activity (a bit like my real life.) I didn’t get anything until last month. In the past month I’ve received more than 30 messages. All of them from people I don’t know; all of them, from the subject line, spam:

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So what’s the scam, then?

Well, if you’re fool enough to open one of these messages, that’s your limit. Suddenly your inbox looks like this:

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The message is basically that you can’t open any messages until you upgrade your membership:

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Upgrading, of course, costs. Not a lot, but if you’re curious to find out who’s been scamming you, sorry, flirting with you, you have to cough up:

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My question is this: Who is behind the spam in my inbox?

Admittedly, my profile is a bit provocative:

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Still. One can’t help feeling that either the spam is being allowed by Quechup as a money-making exercise, or, the only other explanation I can think of, it’s spamming its members with silly messages in the hope they’ll be curious enough to upgrade and read them.

Either way, it’s a social network that’s dead from the neck up.

Sad, really.

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