I use Google Insights quite a bit—I find it a very useful way to measure interest in topics. Here’s one I keyed in just for the hell of it. Red is the word success and blue is the word fail. The chart covers from 2004 to today:
What seems to have happened is a surge of interest in the word fail relative to the word success.
To the point where, in the past week or two, it’s become a more popular word to include in search terms than the word success, for the first time in four years.
Just to magnify that last bit:
What does this mean? Probably not very much. But I found it intriguing. Are we now more interested in failure than success, or is it just this ridiculous new fascination with the word FAIL?
I think these Google searches reveal a lot more than we’re really giving them credit for. If nothing else, I believe they offer a pretty good idea of a celebrity’s career trajectory.
Take these clowns, for example. Here’s the gradually declining interest in Bill Gates (red) and Seinfeld (blue), revived, briefly, by the Microsoft ads:
(The blips in 2006 and 2007 for Seinfeld, by the way, are ‘Kramer’s’ racial slurs and Seinfeld’s aptly titled The Bee Movie, by the way.)
Here are the two comediennes, Sarah Palin and Tina Fey, their careers apparently forever intertwined. Palin is of course red:
A close-up reveals that Palin might be on the decline, whereas Tina is on the up:
Because all these things are relative, put Seinfeld and Tina Fey (red) in the same room and you get an idea of how big a shot she has become this year:
Just to stress that last spike:
Seinfeld was right when he said he was a has-been. Still a funny guy though.
And I can’t resist taking a look at how Techcrunch and Scoble (blue) face up:
Ouch. Seems Scoble started losing ground in in 2006. But hey, who knows? With this new dotcom crunch, maybe he’ll have the last laugh. Gotta admire someone who’s kept his own for 4+ years.
Talking of not leaving the party after it’s over, how does Vista shape up against XP? The chart is surprisingly revealing. Vista (red) enjoys a spike in early 2007 on its launch, but never seems to be able to shake off the XP shadow:
That’s one FAIL, I reckon.
Who says graphs are boring?