Generating Meaning or Fluff?

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I love this: a mashup that generates great-looking ads from Flickr pictures and a computer. The conclusion: We realise how easily affected we are by words and pictures together, but how the mix often doesn’t mean very much, especially when they’re ads.

By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

Of course, it also raises the question: At what point would it be cheaper and more effective to generate ad copy by computer?

THE AD GENERATOR

08. May 2008 by jeremy
Categories: PR, Productivity | Tags: , , , , , , | Comments Off on Generating Meaning or Fluff?