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« Laptops Aren't the Problem: The Meetings Are | Main | Power to the Consumer. (Is That All?) »

March 22, 2008

Reforestation, Google Earth Style

image

Here's a very cool way to mix technology and environmental stuff, via the Google Earth Blog. (Interest declared: It's part of the NEWtrees project, the brainchild of my publisher and friend Mark Hanusz):

The World Wildlife Fund (WWF) offers you the opportunity to buy a tree which will be planted in a rainforest in Sebangau National Forest in Central Kalimantan, Indonesia. In return, they not only plant the tree, but give you a Google Earth KML file in return with the location coordinates of your tree. Theoretically, as Google continues to update with higher resolution satellite and aerial imagery, you should be able to watch the growth of your tree (and the others who donate trees) over the coming years. To get started, you simply go to the web site mybabytree.org. They have a very cute animation that will guide you through the process, and you can use Paypal to make your donation. You can see the location and list of trees purchased so far here . Borneo is another location, like the Amazon, where rain forests are disappearing due to logging at a freightening pace. I hope WWF will extend the concept to the rapidly declining rain forests in the Amazon.

Why's this so good? Because it leverages straightforward technology -- GPS, Google Earth -- to make the global significant on an individual scale. I remember when I was a kid my dad planted a tree for me in Northampton as part of a local Men of the Trees project (now the International Tree Foundation). Sadly the project was bulldozed to make way for a bypass, but hopefully that's not likely to happen in Kalimantan. Certainly I could relate a lot more to one tree than a forest.

 

Google Earth Blog: Buy a Tree for the Rainforest - Get a KML

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