The annoying thing with social media is that you can’t really control it. If you insist on having a section listing the most-read stories, say, you can’t really fiddle with it without making it pretty meaningless.
The English-language version of the People’s Daily website, for example, doesn’t have any story on Tibet displayed prominently on its front page (at least now; it did before) but that doesn’t mean it’s not there. Just check out the Most Popular box near the bottom on the right hand side:
Three out of five stories on Tibet, two of them unpatriotically above a piece on the NPC:
Of course the stories themselves, let alone the headlines, aren’t exactly paragons of journalistic objectivity, but I’m guessing you don’t read the People’s Daily for that.
It’s kind of funny. I wonder whose idea it was to include a ‘Most Read’ box on the site. And how long it will be before the feature is quietly dropped, or some filters applied.