When Good Things Fail
(Update at bottom of post)
I’m never quite sure what to do when something I’ve raved about in previous columns fails on me. Do I trumpet its failure to the world immediately? Do I go through the normal customer service channels to get it fixed, or do I raise hell with their PR to ensure it gets sorted out by the best and the brightest techies they’ve got available? Do I keep quiet, assuming it’s a one-off?
Here’s the latest mishap: My Olympus DS-20 digital recorder died. Just like that. No warning, no long walk in the rain, no circumferentially advantaged person sitting on it. One minute it was fine, the next it wasn’t. No power, no sign of a flicker, nothing. And I’d only had it for about 14 months. Barely used it, actually (was supposed to be for my Loose Wireless podcasting project,which, ironically enough, was about to start an hour after I discovered the thing didn’t work.) I had recently installed some rechargable batteries in it, approved by the manual.
The thing, well actually three things, are:
- I’ve long sung Olympus’ praises in this field. This was the fourth Olympus I’ve had; so what happens if someone reads one of my columns or blogs saying how good they are, when it turns out they aren’t?
- Now that it’s gone bad on me, it’s not enough for it to be fixed. How can I sing its praises even if it is fixed?
- More importantly, how can I ever rely on it or anything like it again?
- Besides, I can’t really afford to go buying digital recorders willynilly. Do I look like the kind of person who can?
So, I’m troubled. I’m doubly troubled that there’s no PR person that I can find online at Olympus who might be able to take a good look at this situation and see whether my problem is an easy one to fix (maybe I’m forgetting to do something like turn it on, or look at it from a certain angle) and whether this is something they’ve noted a lot of (I notice the DS-20 is no longer being sold. Why?)
So, for the moment I’m rescinding all recommendations for Olympus digital recorders until I sort this out. It’s not that I don’t think they’re great; it’s just that I can’t be sure whether what happened to me isn’t going to be happening to other people’s. Given that the recordings are stored in flash memory, this is not the sort of gadget you can afford to have die on you at key moments in your life.
In the meantime I’m going to try to find a PR person to offer some insight on this.
Update Jan 21 2008: Olympus tell me the mainboard has died on the device and it would cost me US$125 to have it replaced. Since it’s possible to buy a new one for less than $100 (here, for example) I’m going to decline the offer. I’m also seeking an investigation from Olympus as to why this might have happened. Things do break, and this sort of thing happens. But I’m concerned that this happened without me actually doing anything the manual said I could do, and before I write glowingly about Olympus digital recorders again or recommend them to friends, I’m hoping to get some insight about what happened and whether it’s likely to happen to other people.