The Rise of the Ringtone Pitch
Interesting to see how the mosquito — emitting a tone only younger people can hear — has taken off into new areas.
The Welsh company that invented the idea as a way to disperse youths has already launched a product designed to attract the same people: a ringtone their uncool parents can’t hear. (Another website selling the tone, with various versions of the tone available, is here.)
Moconews reports (thanks, ringtonia) that a ringtone developed last year (the MosquitoTone) has been inserted in a KFC TV ad. Kids who hear it can visit the company’s website, locate the source of the noise and win meal vouchers. As ringtonia points out, this is not the only use of the sound in a mainstream vehicle: Sony used one to promote its movie The Messengers last December.
One thing I liked on the website: installing the Mosquito isn’t quite as straightforward as just attaching the alarm-like device to an outside wall since “the majority of installation engineers are too old to hear if the unit is functioning”. If I was an installation engineer I would be a tad upset at that remark.