The BBC has asked me to make some predictions about the coming year, something I’m always loath to do because I seem to get it wrong. Anyway, here are my notes. They’re based in part on my own bath-time musings, and partly inspired by the thoughts of others (tried to credit them where relevant.)
1999 just took longer than we thought, that’s all
Web 2.0 is not just about AJAX, mashups, blogs and all that. It’s about building a platform. That’s now been done. All we need to do now is let people use it. That is already happening, but it will REALLY happen in 2007:
Delivery will get better
RSS will stop being something we have to keep explaining to people, because they’ll be using it. It will be seamless — a way for anyone to join something, whether it’s a newsletter, a service, a MySpace group. It will stop being known as Rich Site Syndication or Really Simple Syndication and be Really Simple, Stupid.
Content will get better
The real improvement in computers will be the rise of the dual- and four-core processor, i.e. one that uses more than one chip. Think of it as the computer having more than one brain. This will speed up, and make easier, the editing of video and other multimedia content. Our computer, in a word, will no longer be an expensive typewriter. With faster connection speeds, too, video will be the thing that really makes the Internet compelling to people who were previously uninterested. What we watch on YouTube will get better. Individuals will have their 15 megabytes of fame. But this will couple with a rise of content generated specifically for the Internet, further blurring the lines between TV and computer viewing. Silicon Valley is no longer a tech center, but a media one.
The demise of big software
The rise of online applications will in turn blur the distinction between what is going on in your computer and what is going on at the other end of the line — the server. Vista will seem more like a farewell than a big hello, as big software from big companies locking in users to specific ways of doing things will give way to open source alternatives like Ubuntu. Microsoft will fight this tooth and nail, but I’m sure they already know it.
The mainstreaming of social media
Web 2.0 is really all about breaking down barriers by making it easier to do stuff, and to mix it up with other people doing stuff. In a way what the Internet has always been about. Expect the influence of blogs to further pervade those last few citadels that have been resisting it, breaking down walls within organizations — internal blogs that flatten hierarchies and build up feedback mechanisms for employees to talk back to their bosses. Think government departments. Think universities, schools and anywhere else where hierarchies exist. This won’t be a one way street: anonymous bloggers in places like Microsoft and China may find themselves outed and lynched.
The rise of the maven
As the Web gets bigger, Google will need to reinvent itself to keep up. Web 2.0 offers some great ways to find stuff through other means, leveraging the knowledge of others who have gone before. We will acknowledge the contribution, and marketers will acknowledge the power, of the maven: the person who seems to somehow know stuff, and is ready to share it. Tagging, blogging, and other social tools will be recognized as extremely powerful ways to do this.
The demise of the big computer
The cellphone will get better at what it does, and we’ll grow to trust it more. We’ll stop calling it a cellphone and just call it a wearable device, or something snazzier I can’t think of right now. One day we’ll think it quaint that we had to sit in one place to do stuff, or near an outlet, or within range of a WiFi signal. Cellphones don’t have those limitations and this will start to hit home in 2007:
Teenagers will show us the way. Again
They’re already sharing everything via Bluetooth, creating networks on the fly (that, incidentally, fly under the radars of commercial networks and marketers). They share videos, ringtones, songs, games, either by exchanging content or playing against each other.
The cellphone has already redefined what space is, and that will continue. Sexual liaisons involving public figures will be recorded by one party as insurance against future hard times. Cellphone television will become more popular, not just because it’s mobile but because it’s personal, a time to be alone under the sheets, on a bus, waiting for a friend, stuck in traffic. Maybe not this year, but soon they’ll be pluggable into the hotel TV. This is tied into the idea of personal space being something you control, either through presence, or through intermediary services where you only ever hand out personal details of your virtual self.
The End of the iPod
The iPod will decline in importance as the music-phone takes center stage. I didn’t think this would happen because cellphone manufacturers mess up the software on the phone, but they’re getting better at it. Even Nokia. So expect most people, starting with teenagers who don’t want more than one gadget and probably can’t afford them, to switch to one device. This will again throw open the mobile music/MP3/DRM debate, and iTunes will start to look a bit wobbly until Apple gets something sorted out so non-iPod users can download from the site easily and cheaply.
It’s not all fun and games. Bad things are going to continue to happen, and there’s not much we can do about them. It’s partly just the normal process of utopians being pushed aside by realists, but it’s also about an ongoing debate about how to, or whether to, police a space that seems largely unpoliceable.
A dual identity crisis
Mainstream media’s identity crisis will be compounded by an identity crisis among bloggers. The rise of pay-me blogging, where bloggers get paid for writing about specific companies or products, will lead to some scandals and make people explore more deeply the ethics of blogging, and how they’re not that much different to the ethics developed by journalists over several hundred years. This won’t however, lead to the demise of blogging, but the rise of a sort of online press corps, with its own associations and rules, both written and unwritten. Many bloggers will end up being journalists, and the best journalists will move effortlessly and happily through the blogosphere. Many already do.
Keep up, grandma
Things are moving so fast the slow will look like they’re running backwards. If 2004-6 were anything to go by, 2007 will move quite quickly. Some folk I spoke to said that not much has popped up this year that’s exciting, and that’s true, in a boiling frog type way. It’s the earth shifting that is changing, and we need to change with it. Young people just get it, but us digital immigrants need to not just learn the lingo but keep up with the fast-changing slang. Oh, and MySpace won’t be the place to hang out in 2007; it’ll begin to look like a sad school hall dance arranged by the teachers.
The Rise of the Snoop
We tend to make a distinction between these things, but they’re actually all part of the same thing. Spam is getting worse, and it’s not just an invasion of privacy but an invasion of our productivity (91% of email is spam.) Music and video files will also rise as vectors of trojans, malware and other PUPs. GPS devices married to phones will enable people to track their employees, spouses or offspring, and further empower stalkers. Cellphone monitoring devices like FlexiSpy will get better at distributing themselves, and will be powerful not just in the hands of eavesdropping acquaintances but identity thieves. The rise of virtual worlds will also lead to the rise of virtual identities and virtual identity theft, along the lines of CopyBot. Expect to see cellphone eavesdropping and data theft from cellphones to surge. And we’ll start to realize that Google isn’t as cuddly as it looks; it’s a snoop, too.