I’ve been obsessively watching email subscription to my blog via Feedblitz and while we’re talking modest numbers here, it’s great to see people signing up. (It’s on the left hand side of the blog below my smarmy mugshot.) Much more personal somehow, than an RSS subscription.
Which doubles the pain when someone unsubscribes. Was it something I said? Something I didn’t say? The way I said it? What’s the etiquette on this?
Email subscription to blogs is actually a pretty useful tool. It may look like a step back from RSS but actually it has its uses. I use it for those blogs that I definitely want to read, and can’t afford to ignore (knowing that some days I’ll only get around to checking my RSS reader once or twice.) Email I’ll always read. And most feeds look nice in Feedblitz.
But maybe Feedblitz has missed a trick. Given email is a two way street, wouldn’t it be good to make the Feedblitz subscription more interactive? Allow readers to comment on a post just by hitting ‘reply’, or at least to offer feedback to the writer (especially when they unsubscribe a day after subscribing.)