For those of you who listen to podcast versions of my slot on the BBC World Service, this isn’t one. Apologies. What this is is what I hope will be the beginnings of more regular podcast fare known, tentatively, as Loose Wireless. To start off, it’s just me yakking away on subjects that interest me, either stuff I’ve already written about or stuff I’m reading about. I’m hoping to be joined by a few collaborators later, but for now it’s just an experiment. If it doesn’t take up too much time, and there’s an appetite for it, I’ll try to do more. Here’s today’s edition of Loose Wireless, which takes a look at three stories in today’s International Herald Tribune, which seem to carry a theme, best described as: Could cows be the next form of online advertising?